Many people struggle with their day to day routine. From the time they sit down in their home office with a fresh cup of joe, and are plagued with the anxiety created by the day's marketing events. One of the best ways to avoid "paralysis of analysis" is to write out the next days activities before you go to sleep. This will help you to avoid the morning feelings of "I don't know where to start". It also helps to imagine yourself completing all the tasks with ease. Allow your thoughts to bring you visions of how you will feel when you complete these tasks and the fun things you will get to experience when you are done. If you are having a hard time figuring out how to do something, i.e. getting information from someone or a great price on a product you need, ask yourself throughout the day, "where or how can I most easily get x"? and then let it go and move on with your day. You'll be surprised how the answers will pop up when you are at the gym, the grocery store, or where ever.When it comes to internet marketing, there are many paths one can take to make their marketing efforts successful.
However, many of them can be costly.
If your budget is tight, article marketing can be a very helpful source to get your message out. We've all had experiences and many folks are experts in certain niche fields. People are always looking for new and improved ways to do the things they are doing. By writing articles, you will simply share much needed advice to people actively looking to be helped. This is also helps get your message and name out to the communities you are looking to target.
Branding is now becoming even more paramount as website marketing becomes flooded with competition. Just having a company landing page that looks like everyone else's just won't cut it anymore. People are even more skeptical these days, and they want to be able to connect with the someone attached to a certain product or service. Landing pages or "squeeze pages" have been proven more successful when there is a specific person they can connect to. A simple picture with a nice introduction about who you are and how you can help is great.
Even more effective, is to shoot a video about you and the product or service you are recommending. Your conversion rates will be much higher using the video method.
A strong marketing plan is always valuable and it must be written down on paper. Otherwise you have ethereal wishes that continue to take up space in your mind and annoy you from time to time. To be successful, you must plan your work and then work your plan. It is helpful to be able to cross off "money getting" activities as you go. This will also help you keep a log of your progress. There is no way way to track the effectiveness of what you are doing without this. If you don't make note of it, you will continue to spin and recreate the same madness that is holding you back.
Buy or journal or a notebook. Type it in a file you will save online. Just make a record of it so you can chart your progress and move towards making money online.
How effective is your marketing? Only you will ever know this. But taking some baby steps in advance, like the night before, will allow you a sense of peace as you tackle the days events.
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Tampilkan postingan dengan label SEO TIPS. Tampilkan semua postingan
Tampilkan postingan dengan label SEO TIPS. Tampilkan semua postingan
19 Jul 2009
Social Bookmarking
Someone sent me the question "Why Social Bookmarking?" And I thought to myself: "Um. Why not?"
Since I'm not really sure what they meant by that, I'm going to assume that this person mean "Why should I use social bookmarking in my business?" With a full understanding of all the risks associated with "assuming". I figure that if you're reading this, you have that question, or a similar one. There are three reasons:
1. More links
2. More traffic
3. More credibility
More Links are Always a Good Thing
Think of links as the road traffic that moves through the web. If there are no roads to where your business "lives" online, namely your website, it's far less likely that the visitors you want will end up getting to you. That's true whether you're talking about search engines or links from other sites. Search engines use a mysterious cross between the number and quality of links to your site in their determination of whether you should be number one or number 701 for your desired keyword. In addition, the "nicer" the road, the more traffíc will flow through it think of an authority site linking to your site as a highway that leads directly to your site, and one from a reciprocal link or link exchange scheme as a back street in a sketchy neighborhood full of potholes.
Improved Traffic, also Good
From social bookmarking, this traffic is often targeted. Through tagging, the description someone writes, or the title they assigned to your link, the person who discovers the submitted link on a social bookmarking site knows exactly where they're going, and why they're interested in getting there.
It's like seeing the cover of a magazine on a rack. That's what pulls them in, they see a headline and to get to the story they are compelled to take another action. The more credibility thing is a bit harder to explain, so we'll go with another analogy.
Let's say I made a movie and I thought it was fantastic. If I hadn't met you before, and I tell you, "hey, I made a kick-ass movie, come see it!" you may come see it, you may not.
It depends more on how much time you have and if you're interested in that kind of movie, or even how nice of a person you are, than my opinion.
Why?
Because I'm the one who made it, so you can't know whether to trust my opinion, at least in relation to how much YOU might like it. Of course I think it's great, but I have no way of knowing whether you will.
Now, if you knew me and my taste, and how alike our tastes are, you may be a bit more inclined. So if I'm, say, Michael Bay, and you liked my last movie, and my new movie is on the same type of thing, you might go see it based on the trailer alone. You know you're taking a gamble but it's a safe bet.
Your best buddy, the one who likes all the same things you like, the one you hang out with and trust the most, calls you on the phone and says:
"I've just seen the best movie I've ever seen in my entire life. I have to see it again. When are you free, I'll come pick you up."
The only thing that could make that deal sweeter is if your friend has also said "My treat." At least as far as recommendations go, the person who knows what you like the most is likely to be the person whose advice you'll follow.
If you know that friend, and that person has similar tastes, or at least knows what you like, you're more likely to see the movie.
My sister and I have similar tastes in movies, but I'm a little more patient with beginnings and endings and like more indie-fare. Yet, no matter how many times I have suggested we watch a movie together that she ends up not liking as much, if I rave about a movie, she'll at least give it a chance.
Now, let's take that back to social bookmarking. Imagine you can find hundreds of people, all over the world, with tastes similar to yours, sharing information you wouldn't find yourself.
Or maybe you can just connect faster and more frequently for suggestions from people you already know. Wouldn't you be more likely to follow their suggestions than some stranger?
That's the power of social bookmarking. It's put a technology behind word of mouth sharing of web sites that anyone can use. Now all you have to do is learn how to be the person or company everybody is spreading the word about. Which is another conversation altogether.
Since I'm not really sure what they meant by that, I'm going to assume that this person mean "Why should I use social bookmarking in my business?" With a full understanding of all the risks associated with "assuming". I figure that if you're reading this, you have that question, or a similar one. There are three reasons:
1. More links
2. More traffic
3. More credibility
More Links are Always a Good Thing
Think of links as the road traffic that moves through the web. If there are no roads to where your business "lives" online, namely your website, it's far less likely that the visitors you want will end up getting to you. That's true whether you're talking about search engines or links from other sites. Search engines use a mysterious cross between the number and quality of links to your site in their determination of whether you should be number one or number 701 for your desired keyword. In addition, the "nicer" the road, the more traffíc will flow through it think of an authority site linking to your site as a highway that leads directly to your site, and one from a reciprocal link or link exchange scheme as a back street in a sketchy neighborhood full of potholes.
Improved Traffic, also Good
From social bookmarking, this traffic is often targeted. Through tagging, the description someone writes, or the title they assigned to your link, the person who discovers the submitted link on a social bookmarking site knows exactly where they're going, and why they're interested in getting there.
It's like seeing the cover of a magazine on a rack. That's what pulls them in, they see a headline and to get to the story they are compelled to take another action. The more credibility thing is a bit harder to explain, so we'll go with another analogy.
Let's say I made a movie and I thought it was fantastic. If I hadn't met you before, and I tell you, "hey, I made a kick-ass movie, come see it!" you may come see it, you may not.
It depends more on how much time you have and if you're interested in that kind of movie, or even how nice of a person you are, than my opinion.
Why?
Because I'm the one who made it, so you can't know whether to trust my opinion, at least in relation to how much YOU might like it. Of course I think it's great, but I have no way of knowing whether you will.
Now, if you knew me and my taste, and how alike our tastes are, you may be a bit more inclined. So if I'm, say, Michael Bay, and you liked my last movie, and my new movie is on the same type of thing, you might go see it based on the trailer alone. You know you're taking a gamble but it's a safe bet.
Your best buddy, the one who likes all the same things you like, the one you hang out with and trust the most, calls you on the phone and says:
"I've just seen the best movie I've ever seen in my entire life. I have to see it again. When are you free, I'll come pick you up."
The only thing that could make that deal sweeter is if your friend has also said "My treat." At least as far as recommendations go, the person who knows what you like the most is likely to be the person whose advice you'll follow.
If you know that friend, and that person has similar tastes, or at least knows what you like, you're more likely to see the movie.
My sister and I have similar tastes in movies, but I'm a little more patient with beginnings and endings and like more indie-fare. Yet, no matter how many times I have suggested we watch a movie together that she ends up not liking as much, if I rave about a movie, she'll at least give it a chance.
Now, let's take that back to social bookmarking. Imagine you can find hundreds of people, all over the world, with tastes similar to yours, sharing information you wouldn't find yourself.
Or maybe you can just connect faster and more frequently for suggestions from people you already know. Wouldn't you be more likely to follow their suggestions than some stranger?
That's the power of social bookmarking. It's put a technology behind word of mouth sharing of web sites that anyone can use. Now all you have to do is learn how to be the person or company everybody is spreading the word about. Which is another conversation altogether.
13 Jul 2009
Do You Hear Me..? 'SEO IS NOT SCIENCES'
Search engine algorithms are shrouded in total secrecy. So what works in SEO and what does not is merely the result of an analysis of sites that make it to page 1. Some times the keywords show up sooner than expected, at times they do not. It's very difficult to measure the effectiveness of an SEO campaign because the time frame for results is prolonged. With the mushrooming of SEO companies and the vagueness of operations, finding the right company can be an issue.
True, SEO is no science, but it can have a scientific approach. The results are not instantaneous like PPC but results should be visible after 3 months into a program. Give or take a few months for the vagaries of Search Engines that like to alter their algorithms just when your site is all set to take off!
The problem with SEO is that it is too vague a field. We can only guess what works and what does not. Broadly there are five factors that are said to do 70% of the work.
1. Well optimized code
2. Well Optimized Metatags
3. Header Tags, Alt tags
4. Keywords in the URL
5. Backlinks to the site
If your SEO company is smart enough to integrate all these together, chances are that by the fourth month your SERPs should be somewhere around rank 10-12 for moderately competitive keywords. Competitive keywords take much longer and the effort for increasing the positions in page 1 increases proportionally with every position. There are two ways in which you can check if your company is really working on your website.
1. Set Up Google Alert on Your Company's Name
Once an alert is set up, every time a directory picks up your link or a blog picks up your article or the company does a press release, Google will pick it up and deliver it into your mailbox. The larger the number of alerts the more your SEO company is working.
2. Use a Tracking Account
Google Analytics is free and is improving with feedback. Ask your SEO company to set up tracking in analytics and get your account id and password so that you can check occasionally.
SEO is unfortunately a long drawn out process. How long should one wait before deciding that the SEO company is taking you for a ride? When you are six months into an SEO program and you face any of the following scenarios it's time to fire your SEO company.
Scenario 1
Six months into the campaign there is no improvement in search traffic Why is it so? Maybe they are not working at all OR Maybe they are targeting all the wrong keywords. Very competitive keywords may bring in more traffic volume but they take longer (read upto 12-24 months) to optimize. To maximize your ROI, professional SEO companies choose a mix and match of low competition, moderate competition and high competition keywords. If your SEO company did not take this approach, it's time to fire them. How to Check ? Insist upon adding Google Analytics (a free tool) to your site and visit it regularly.
Scenario 2
Your traffic has increased but you are not getting conversions Maybe it's a genuine mistake which can be rectified OR Maybe you are getting a lot of spam traffic because the company has posted the site at improper places just to show stats of increased traffic. Believe me this happens quite a lot with unprofessional companies who want to gain SEO credibility. The unknowledgeable client gets taken in.
How to Check ? Visit analytics. Click on traffic sources. Check all the traffic types Referral, search engine and direct. Check the type of sites the referral traffic is sending, check the type of keywords. If all of these are okay, then you need some serious website marketing not just SEO.
Scenario 3
You have not even made it to page 2 for your targeted keyword. Maybe the targeted keywords are too competitive OR Maybe all the aspects of SEO are not being covered by your company. This is a tricky issue. If you are satisfied with your keyword movement over the months maybe just a push is needed. Otherwise you need to check what the company is doing.
How to Check ? Simply type your keyword in the search bar. Check page 1 for your URL. If it's not on page 1 it should be on page 2 after 6 months of the campaign for at least some of the keywords. It should show up. If it isn't there, call up the SEO company and demand an explanation.
Scenario 4
The company's report shows a lot of increased links, but there is hardly any improvement in rank. Maybe the ranking will improve gradually or maybe the company is trying to impress upon you that it has increased your links. This is false reporting and not genuine SEO. In the long run these links will harm your site. Keep away from the company.
How to Check ? Occasionally, in the Google toolbar type the following to see the number of links to your website links: www.domainname.com. Analyze the relevancy of the site linking back to your website. If the links are from spam sites, fire the company.
Scenario 5
Your keywords are stagnated where they were. Suppose you were already on page 3 or page 2 for the keywords and approached a company to take you to page 1. But you haven't moved. Maybe the company's taking you for a ride or there is no other reason. Just fire the company. They are showing no results. There may be other scenarios which have not been covered in this article. It's very difficult to know if the company is working hard enough to get you on page 1. Keeping constant contact with the company is a good idea. Ask for a monthly comparative report and track the improvement in links, traffic and keyword positions. Get an action plan of the month by the company. Track the action plan. You will see results soon enough !
True, SEO is no science, but it can have a scientific approach. The results are not instantaneous like PPC but results should be visible after 3 months into a program. Give or take a few months for the vagaries of Search Engines that like to alter their algorithms just when your site is all set to take off!
The problem with SEO is that it is too vague a field. We can only guess what works and what does not. Broadly there are five factors that are said to do 70% of the work.
1. Well optimized code
2. Well Optimized Metatags
3. Header Tags, Alt tags
4. Keywords in the URL
5. Backlinks to the site
If your SEO company is smart enough to integrate all these together, chances are that by the fourth month your SERPs should be somewhere around rank 10-12 for moderately competitive keywords. Competitive keywords take much longer and the effort for increasing the positions in page 1 increases proportionally with every position. There are two ways in which you can check if your company is really working on your website.
1. Set Up Google Alert on Your Company's Name
Once an alert is set up, every time a directory picks up your link or a blog picks up your article or the company does a press release, Google will pick it up and deliver it into your mailbox. The larger the number of alerts the more your SEO company is working.
2. Use a Tracking Account
Google Analytics is free and is improving with feedback. Ask your SEO company to set up tracking in analytics and get your account id and password so that you can check occasionally.
SEO is unfortunately a long drawn out process. How long should one wait before deciding that the SEO company is taking you for a ride? When you are six months into an SEO program and you face any of the following scenarios it's time to fire your SEO company.
Scenario 1
Six months into the campaign there is no improvement in search traffic Why is it so? Maybe they are not working at all OR Maybe they are targeting all the wrong keywords. Very competitive keywords may bring in more traffic volume but they take longer (read upto 12-24 months) to optimize. To maximize your ROI, professional SEO companies choose a mix and match of low competition, moderate competition and high competition keywords. If your SEO company did not take this approach, it's time to fire them. How to Check ? Insist upon adding Google Analytics (a free tool) to your site and visit it regularly.
Scenario 2
Your traffic has increased but you are not getting conversions Maybe it's a genuine mistake which can be rectified OR Maybe you are getting a lot of spam traffic because the company has posted the site at improper places just to show stats of increased traffic. Believe me this happens quite a lot with unprofessional companies who want to gain SEO credibility. The unknowledgeable client gets taken in.
How to Check ? Visit analytics. Click on traffic sources. Check all the traffic types Referral, search engine and direct. Check the type of sites the referral traffic is sending, check the type of keywords. If all of these are okay, then you need some serious website marketing not just SEO.
Scenario 3
You have not even made it to page 2 for your targeted keyword. Maybe the targeted keywords are too competitive OR Maybe all the aspects of SEO are not being covered by your company. This is a tricky issue. If you are satisfied with your keyword movement over the months maybe just a push is needed. Otherwise you need to check what the company is doing.
How to Check ? Simply type your keyword in the search bar. Check page 1 for your URL. If it's not on page 1 it should be on page 2 after 6 months of the campaign for at least some of the keywords. It should show up. If it isn't there, call up the SEO company and demand an explanation.
Scenario 4
The company's report shows a lot of increased links, but there is hardly any improvement in rank. Maybe the ranking will improve gradually or maybe the company is trying to impress upon you that it has increased your links. This is false reporting and not genuine SEO. In the long run these links will harm your site. Keep away from the company.
How to Check ? Occasionally, in the Google toolbar type the following to see the number of links to your website links: www.domainname.com. Analyze the relevancy of the site linking back to your website. If the links are from spam sites, fire the company.
Scenario 5
Your keywords are stagnated where they were. Suppose you were already on page 3 or page 2 for the keywords and approached a company to take you to page 1. But you haven't moved. Maybe the company's taking you for a ride or there is no other reason. Just fire the company. They are showing no results. There may be other scenarios which have not been covered in this article. It's very difficult to know if the company is working hard enough to get you on page 1. Keeping constant contact with the company is a good idea. Ask for a monthly comparative report and track the improvement in links, traffic and keyword positions. Get an action plan of the month by the company. Track the action plan. You will see results soon enough !
The Truth Behind The Hype
In recent month, we've noticed a surge in clients calling us to ask questions like "what's up with Bing?" Or, "are you optimizing for Bing?" Even "are you taking advantage of Bing?" In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly created, much hyped search engine. And to answer the first question, what's up is MSN's umpteenth attempt to create a search engine that garners a significant amount of market share from its more formidable rivals namely Google and Yahoo!. Microsoft has not been shy to promote the new engine; the current advertising campaign is estimated to cost around $100 million. How is it going so far? It depends on who you listen to. The metrics vary wildly, depending on the source you consult. In a recent analysis of statistics, Hitwise ranked Bing as the seventeenth most popular website out of 450,000,[1] while StatCounter noted that the engine was in third place behind Google and Yahoo!. ComScore's ratings showed that Bing increased MSN's average daily searcher penetration by 1.7% (from 13.8% to 15.5%). These numbers and ranking criteria are enough to make anyone's head spin. But, when you get down to it, the event everyone is looking forward to is what will happen when the budget runs out, and the promotional period ends. Will searchers remain loyal or return to Google and Yahoo! and not look back? No one can really tell if any positive results are sustainable over a long term period.
Most reviewers put Bing in a good light, noting its ease of use and searching options, and some are even scrutinizing the accuracy and relevancy of Google and Yahoo! results against Bing. In the June 08, 2009 edition of B to B magazine, for instance, one reviewer appreciated the shopping comparison tool while another stated that searchers seeking refined results will be more likely to take advantage of Bing. Admittedly, the engine's clean, streamlined look is pretty exciting; the home page features a new, interactive image each day; searchers click on certain parts of the image and trivia, facts, or additional links pop up. But after that, a simple search will provide users with results similar to its counterparts images, video, maps, news, and the like.
Another Iteration, This Time with a Pretty Bow
But there are a few reasons not to get so excited. Number one we have no idea where the market will settle and if the market share for Bing will continue to grow. Without this data, there's no way to say if tailoring a website specifically for Bing is worthwhile, especially if it negatively impacts existing Google and Yahoo! rankings. Number two no matter which stat you look at, Google still owns the lion's share of the search market; add Yahoo! to the mix and Bing is dwarfed. Number three Microsoft has no track record of success in the search world; its developers and visionaries have tried many different search iterations, so far to no avail. The company is banking on two things: the quality of the engine and a willingness to spend money to promote it.
And, finally, number four is a byproduct of MSN's past explorations into search engines; the brand name is construed by many as a liability that carries a somewhat negative connotation.
Possibly, a good option would be to take the MySpace/NewsCorp route. When MySpace was bought by NewsCorp in 2005, business went on as usual; MySpace was just MySpace. NewsCorp understood what made MySpace 'cool' was its reputation of independence. Yes, it was crushed by Facebook down the road, but that's a different story. Microsoft chooses to end every Bing commercial with blatant 'by Microsoft' wording and logos as if this is a positive. I'm not sure that it's necessary or even wise. In light of this information, what's a search engine optimization company do?
Two Ways to Approach the Situation
Irresponsibly :
1. Optimizing for Bing at the potential expense of other engines that have long-term records of market share is foolhardy. At the end of the day, Bing may be new and exciting, but it still possesses a tiny amount of market share in comparison. A prudent search engine optimization company will likely recommend waiting until the numbers stabilize before charting a course of action.
2. Compromising for Bing at the expense of Google and Yahoo! is not wise. A search engine optimization company can certainly optimize for Bing, but hopefully not at the sacrifice of current rankings on more popular engines.
3. Assuming that Bing will have a static algorithm is foolhardy; if Bing does indeed gain market share in the coming weeks and months, black hat practitioners will try to "game" the system, meaning that we can expect the algorithm to change and evolve rapidly. What works on Bing right now may not work in a matter of weeks.
Responsibly:
1. However, a forward-thinking search engine optimization company can be prepared by creating test sites that are optimized specifically for Bing and learning as much as they can about the algorithm.
2. If ideal rankings are achieved, then your search engine optimization company can determine how these rankings translate to Google and Yahoo!. Obviously, it will be important to follow these statistics closely to see if Bing can gain and maintain ratings or if it will mimic Microsoft's history of poor engine performance.
3. Your search engine optimization company should also locate specific pieces of the Bing algorithm that do not compromise rankings in Google and Yahoo!, but that may help rankings in Bing. Finding attributes of the Bing algorithm that can be applied to your website that will garner higher Bing ratings is obviously in the best interest of the site; we just want to make sure that existing rankings aren't compromised on the road to success.
The Proof Is in the Pudding
Not surprisingly, this is not the first time we've had clients calling us because of some new search engine. And like any other search engine optimization company, we've certainly seen this hype before. There was a time when people were asking us if we were optimizing for the search engine iWon. (Anyone remember that? Didn't think so) To a lesser extent, when Ask.com launched a media blitz a couple years ago touting its new features, many of our clients asked (no pun intended) what our course of action was. With a historical 3% market share, the answer was "not much." We watched as the numbers blipped upwards for a very brief, but stellar moment, and then fell back to previous levels. Of course, any good search engine optimization company will follow these types of numbers closely, but they won't take the reliable engines that they've been driving for granted.
Most reviewers put Bing in a good light, noting its ease of use and searching options, and some are even scrutinizing the accuracy and relevancy of Google and Yahoo! results against Bing. In the June 08, 2009 edition of B to B magazine, for instance, one reviewer appreciated the shopping comparison tool while another stated that searchers seeking refined results will be more likely to take advantage of Bing. Admittedly, the engine's clean, streamlined look is pretty exciting; the home page features a new, interactive image each day; searchers click on certain parts of the image and trivia, facts, or additional links pop up. But after that, a simple search will provide users with results similar to its counterparts images, video, maps, news, and the like.
Another Iteration, This Time with a Pretty Bow
But there are a few reasons not to get so excited. Number one we have no idea where the market will settle and if the market share for Bing will continue to grow. Without this data, there's no way to say if tailoring a website specifically for Bing is worthwhile, especially if it negatively impacts existing Google and Yahoo! rankings. Number two no matter which stat you look at, Google still owns the lion's share of the search market; add Yahoo! to the mix and Bing is dwarfed. Number three Microsoft has no track record of success in the search world; its developers and visionaries have tried many different search iterations, so far to no avail. The company is banking on two things: the quality of the engine and a willingness to spend money to promote it.
And, finally, number four is a byproduct of MSN's past explorations into search engines; the brand name is construed by many as a liability that carries a somewhat negative connotation.
Possibly, a good option would be to take the MySpace/NewsCorp route. When MySpace was bought by NewsCorp in 2005, business went on as usual; MySpace was just MySpace. NewsCorp understood what made MySpace 'cool' was its reputation of independence. Yes, it was crushed by Facebook down the road, but that's a different story. Microsoft chooses to end every Bing commercial with blatant 'by Microsoft' wording and logos as if this is a positive. I'm not sure that it's necessary or even wise. In light of this information, what's a search engine optimization company do?
Two Ways to Approach the Situation
Irresponsibly :
1. Optimizing for Bing at the potential expense of other engines that have long-term records of market share is foolhardy. At the end of the day, Bing may be new and exciting, but it still possesses a tiny amount of market share in comparison. A prudent search engine optimization company will likely recommend waiting until the numbers stabilize before charting a course of action.
2. Compromising for Bing at the expense of Google and Yahoo! is not wise. A search engine optimization company can certainly optimize for Bing, but hopefully not at the sacrifice of current rankings on more popular engines.
3. Assuming that Bing will have a static algorithm is foolhardy; if Bing does indeed gain market share in the coming weeks and months, black hat practitioners will try to "game" the system, meaning that we can expect the algorithm to change and evolve rapidly. What works on Bing right now may not work in a matter of weeks.
Responsibly:
1. However, a forward-thinking search engine optimization company can be prepared by creating test sites that are optimized specifically for Bing and learning as much as they can about the algorithm.
2. If ideal rankings are achieved, then your search engine optimization company can determine how these rankings translate to Google and Yahoo!. Obviously, it will be important to follow these statistics closely to see if Bing can gain and maintain ratings or if it will mimic Microsoft's history of poor engine performance.
3. Your search engine optimization company should also locate specific pieces of the Bing algorithm that do not compromise rankings in Google and Yahoo!, but that may help rankings in Bing. Finding attributes of the Bing algorithm that can be applied to your website that will garner higher Bing ratings is obviously in the best interest of the site; we just want to make sure that existing rankings aren't compromised on the road to success.
The Proof Is in the Pudding
Not surprisingly, this is not the first time we've had clients calling us because of some new search engine. And like any other search engine optimization company, we've certainly seen this hype before. There was a time when people were asking us if we were optimizing for the search engine iWon. (Anyone remember that? Didn't think so) To a lesser extent, when Ask.com launched a media blitz a couple years ago touting its new features, many of our clients asked (no pun intended) what our course of action was. With a historical 3% market share, the answer was "not much." We watched as the numbers blipped upwards for a very brief, but stellar moment, and then fell back to previous levels. Of course, any good search engine optimization company will follow these types of numbers closely, but they won't take the reliable engines that they've been driving for granted.
10 Jul 2009
May Not Be As Hard As You Think About SEO
Being found on page one of the major search engines is one of the number one marketing techniques you can use. It's all about bringing targeted traffic and visitors to your site for your niche. Not only that but it is often one of the least costly kinds of advertising even if you hire an expert to do it for you.
For example a Toronto search engine optimization company may charge a few hundred dollars a month for their services. In comparison you would easily spend upwards of a thousand dollars trying to get similar results from paper ads. And optimizing your site can give it much a broader exposure. You don't always need to hire an expert because you can do a number of things yourself if you are willing to put in the effort.
Before you even begin to optimize your site you need to think about which keywords you wish to rank for. Think like a customer to discover keywords phrases they might use to find a similar product or service. The more you can think of the better. These may then be plugged into on-line tools like Google's keyword research tool or on sites such as Wordtracker or Wordze.
These sites can give you an estimate on how often these terms are searched for. If you find some terms that have a great number of monthly searches then it is a good indication that being on page one for that phrase could equal a large number of site visitors.
Remember that frequently the keyword phrases with the most amount of searches are often the most competitive also. That does not mean that you can never rank for them, only that it may take quite a lot of time. A good strategy is to select a mix of difficult and easy to optimize terms. This will help get you a short term and long term focus.
The content contained on the pages of your site should be your next focus. Try to use your chosen keywords into the various web pages. Despite the fact that one of the reasons for using your keywords in your site is for the search engines don't forget that actual visitors will be viewing it.
The greater the number of pages you can add to your site the better. Every time you add new content you are attracting the search engines to frequently return and reindex your web site. This can increase the chances of getting you to page one for many more terms than the ones you are specifically focusing on.
Finally comes what is definitely the most critcal part. Every time another site points to your web site you are one step closer to being on page one. That does not mean getting just any kind of link from any site. They need to be from sites that are of the same theme to yours.
For example if your site is real estate oriented site then you will need to have a real estate search engine optimization strategy. This may include getting links from various real estate agent sites, blogs, or anything related to that topic. You should be more concerned with quality, not just quantity.
One of the premier ways to accomplish this is with article marketing. You create content in the form of articles. These can then be submitted to various directories for inclusion like Article Alley. Your site will get a link pointing back to it in return for handing out free content. This is step you should be doing a minimum of once a week.
You will slowly begin to see your site's traffic and ranking soar. The greater the time period you optimize your site for the better your results will be. It could take some time and work however it is well worth it.
For example a Toronto search engine optimization company may charge a few hundred dollars a month for their services. In comparison you would easily spend upwards of a thousand dollars trying to get similar results from paper ads. And optimizing your site can give it much a broader exposure. You don't always need to hire an expert because you can do a number of things yourself if you are willing to put in the effort.
Before you even begin to optimize your site you need to think about which keywords you wish to rank for. Think like a customer to discover keywords phrases they might use to find a similar product or service. The more you can think of the better. These may then be plugged into on-line tools like Google's keyword research tool or on sites such as Wordtracker or Wordze.
These sites can give you an estimate on how often these terms are searched for. If you find some terms that have a great number of monthly searches then it is a good indication that being on page one for that phrase could equal a large number of site visitors.
Remember that frequently the keyword phrases with the most amount of searches are often the most competitive also. That does not mean that you can never rank for them, only that it may take quite a lot of time. A good strategy is to select a mix of difficult and easy to optimize terms. This will help get you a short term and long term focus.
The content contained on the pages of your site should be your next focus. Try to use your chosen keywords into the various web pages. Despite the fact that one of the reasons for using your keywords in your site is for the search engines don't forget that actual visitors will be viewing it.
The greater the number of pages you can add to your site the better. Every time you add new content you are attracting the search engines to frequently return and reindex your web site. This can increase the chances of getting you to page one for many more terms than the ones you are specifically focusing on.
Finally comes what is definitely the most critcal part. Every time another site points to your web site you are one step closer to being on page one. That does not mean getting just any kind of link from any site. They need to be from sites that are of the same theme to yours.
For example if your site is real estate oriented site then you will need to have a real estate search engine optimization strategy. This may include getting links from various real estate agent sites, blogs, or anything related to that topic. You should be more concerned with quality, not just quantity.
One of the premier ways to accomplish this is with article marketing. You create content in the form of articles. These can then be submitted to various directories for inclusion like Article Alley. Your site will get a link pointing back to it in return for handing out free content. This is step you should be doing a minimum of once a week.
You will slowly begin to see your site's traffic and ranking soar. The greater the time period you optimize your site for the better your results will be. It could take some time and work however it is well worth it.
Content With A Good Spelling and Grammar
Just how important is spelling and grammar in online content? It is well known that not everybody in the world speaks English as their primary language. It is also well known that while the first fact is true, the vast majority of all websites and especially websites about Internet Marketing are written in English. Not everybody can be an expert in English but you really should consider the importance of spelling and grammar in your online content.
Would you allow an auto repairman to work on your car after he described such technical issues as "fixing the thingy there" or talking to you about "doo-hickers" and "thingamabobs"?
The fact is that if you are going to allow someone to work on your car, you want them to know a carburetor from distributor and you want to know what they are working on and without a bunch of generic talk or worse yet... gobbledy-gook involved in the discussion. In all likelihood, you would probably leave running and never go back. It may be that they are the greatest mechanic in the world but you would never know that because they could not establish your trust. How many sales pages have you seen where you were almost compelled to buy something that sounded really good but had second thoughts?
I personally know of one very admirable product that is nearly complete in every sense of the word and it really is an awesome product. The sales page is long, involved, detailed and laid out in all the right ways according to the copywriting gurus but conversion rates still hover somewhere around one to two percent. Why is that? Well it could be because it is an expensive product but somehow I doubt that is the case.
It happens to be a very in-depth and informative informational product for Internet Marketing that leads you by the hand from start to finish where you can get enough going to at least get started creating your virtual online empire.While it is actually an incredible product and you would definitely be interested if you saw it, most people will never actually see it.
The fact remains that when somebody is going to "plunk down" their hard-earned cash for an informational product, they want information. "Well Duh!" you say. Still, how are you ever going to trust someone to provide you with valuable and timely information that will actually help you if they can not even get a sales page up without a massive number of errors?
Are you going to trust them or are you going to run whether consciously or not, because you are just not convinced that they know what they are talking about? Nearly everybody is judgmental to a degree. If a fat, smelly, homeless looking person cut in front of you in the line you would be much more likely to get upset than you would if an extremely attractive person graciously intervened and thanked you for your kindness, beguiling you with their charm and good looks.
Facts are facts and no amount of discussion can change reality. The same principles hold true in website copy. If your website is full of errors that could have easily been avoided, it is costing you more than just a little lost ad revenue.
How important is spelling and grammar in online content? Do you want your readers coming back from more or running away without even giving you a chance?
Would you allow an auto repairman to work on your car after he described such technical issues as "fixing the thingy there" or talking to you about "doo-hickers" and "thingamabobs"?
The fact is that if you are going to allow someone to work on your car, you want them to know a carburetor from distributor and you want to know what they are working on and without a bunch of generic talk or worse yet... gobbledy-gook involved in the discussion. In all likelihood, you would probably leave running and never go back. It may be that they are the greatest mechanic in the world but you would never know that because they could not establish your trust. How many sales pages have you seen where you were almost compelled to buy something that sounded really good but had second thoughts?
I personally know of one very admirable product that is nearly complete in every sense of the word and it really is an awesome product. The sales page is long, involved, detailed and laid out in all the right ways according to the copywriting gurus but conversion rates still hover somewhere around one to two percent. Why is that? Well it could be because it is an expensive product but somehow I doubt that is the case.
It happens to be a very in-depth and informative informational product for Internet Marketing that leads you by the hand from start to finish where you can get enough going to at least get started creating your virtual online empire.While it is actually an incredible product and you would definitely be interested if you saw it, most people will never actually see it.
The fact remains that when somebody is going to "plunk down" their hard-earned cash for an informational product, they want information. "Well Duh!" you say. Still, how are you ever going to trust someone to provide you with valuable and timely information that will actually help you if they can not even get a sales page up without a massive number of errors?
Are you going to trust them or are you going to run whether consciously or not, because you are just not convinced that they know what they are talking about? Nearly everybody is judgmental to a degree. If a fat, smelly, homeless looking person cut in front of you in the line you would be much more likely to get upset than you would if an extremely attractive person graciously intervened and thanked you for your kindness, beguiling you with their charm and good looks.
Facts are facts and no amount of discussion can change reality. The same principles hold true in website copy. If your website is full of errors that could have easily been avoided, it is costing you more than just a little lost ad revenue.
How important is spelling and grammar in online content? Do you want your readers coming back from more or running away without even giving you a chance?
7 Jul 2009
How to People Back to Your Site
One of the biggest measurements of a website's success is the stickiness of its visitor base. Generally web masters would rather have 1,000 visitors who return regularly (they are "stuck to the site") as opposed to 3,000 visitors who only visit once or twice. These days the web is massive, carving out a niche for your site and gaining a following within that niche is the key to success.
There are many reasons why you should try to make your website as sticky as possible. Visitors who return regularly are more likely to purchase some of your products or content. If you have a membership site, then retaining your member base is critical for growing your íncome and long term success. Also, a faithful following will encourage viral promotíon of your site.
Search engine optimization can be a costly and time consuming task and your site's listing can be hammered down by the powers that be (Google) in the blink of an eye. If you gain a faithful user base though, they will tell their friends and family about your site and encourage them to use it as well. Viral marketing is the cheapest and most effective type of marketing there is and making your site and content desirable is the only way to achieve this phenomenon. There are "five C's" of stickiness to remember, and they are:
Content
Regardless of the site's design, without good content, the visitor will not come back or stay at the site for more than a few minutes. "Content is King" is a cliché, but true. High quality content is far and away the most important factor in attracting people back to a Web site consistently, and keeping them there for more than a few minutes when they do visit. It is said, in fact, that content is what drives 75 percent of consumers to return to their favorite sites.
In addition to your site being content rich, try to also keep it fresh. At least part of your site will be regularly updated, preferably at least once a month. This is why web sites which resemble online brochures fail. Delivering the same content in a blog, posted in installments, can be much more effective. This will encourage users to come back regularly, as they check in to see what new content you've added lately. This is stickiness in a nutshell.
Community
When a site attracts enough visitors with similar interests it has the potential to develop into a "community." That can be very powerful for the site owner. Providing message forums, chat rooms, podcasts, user profiles, blogs, etc. are all tools to allow your visitors to interact with both you and each other. This also makes your site VERY sticky if you are able to develop a thriving community.
Rather than visiting your site once a month people may begin to visit it multiple times a week. Having a thriving community can be viewed as developing a site which is constantly developing its own content. Rather than requiring you to spend hours developing content, you can instead monitor the postings on your site to ensure they retain the kind of atmosphere you want for your site. As time goes by you may also be able to appoint some of your more responsible members to monitoring positions to do this job for you as well.
Communication
Communication is equally important as content and community. Communication includes building and maintaining your list, reaching out to people on it and interacting with visitors to your site. Try to respond to any question, comments, or feedback you receive promptly. This builds relationships with your visitors and will keep them coming back.
One of the best ways to reach out to customers is to provide quality, free information. This is basically a sample of what your site has to present, and should always help address the questions your visitors came to your site for answers for. The very nature of the web stresses that you consider offering more free content to your customers than most other mediums do. You have too much competition to be stingy. One of the most effective means of providing content to customers and developing a slate of potential customers at the same time is to give a free guide to visitors who provide you with a name and email address..
For example, if you run a site teaching real estate tips and tricks, after your visitors have seen your "foot in the door" content located on your "splash page," provide them the first lesson of your course on real estate for free in exchange for their name and email address. You benefit from this by having names to attach to the IP addresses of your visitors. This provides you with more information about who is being drawn into your site. It is also important you use a quality auto-responder for this step, as communication is a critical part of your site and must be handled professionally.
One last note on communication: Be sure to provide your name and contact information clearly throughout your site. It will frustrate and turn away visitors if they have a question or comment and cannot figure out how to reach you. By providing a name and place to reach you it also helps contribute to the last two "C's..."
Commerce and Consumer Confidence
These are perhaps the two most important things that get overlooked in websites. First, effectively promote your site by using professional marketing and search engine optimization for the niche your site seeks to fill. Provide reliable, safe, and secure means for your customers to purchase your for-pay content. If your ordering method does not look safe, all your efforts working to sell your content to your visitors will be lost if they get to the order page and you look like an unprofessional, fly-by-night operator. Always use a secure ordering form. Offering a monëy back guarantee can be extremely helpful to reassure customers.
Lastly, respect your customer's privacy. Make it clear you will not sell their names, personal information, or email addresses. People hate spam and will be hesitant to identify themselves to you out of fear of having their information sold if you do not provide some kind of assurance against this. A clear and easy to locate privacy policy is necessary.
There are many reasons why you should try to make your website as sticky as possible. Visitors who return regularly are more likely to purchase some of your products or content. If you have a membership site, then retaining your member base is critical for growing your íncome and long term success. Also, a faithful following will encourage viral promotíon of your site.
Search engine optimization can be a costly and time consuming task and your site's listing can be hammered down by the powers that be (Google) in the blink of an eye. If you gain a faithful user base though, they will tell their friends and family about your site and encourage them to use it as well. Viral marketing is the cheapest and most effective type of marketing there is and making your site and content desirable is the only way to achieve this phenomenon. There are "five C's" of stickiness to remember, and they are:
Content
Regardless of the site's design, without good content, the visitor will not come back or stay at the site for more than a few minutes. "Content is King" is a cliché, but true. High quality content is far and away the most important factor in attracting people back to a Web site consistently, and keeping them there for more than a few minutes when they do visit. It is said, in fact, that content is what drives 75 percent of consumers to return to their favorite sites.
In addition to your site being content rich, try to also keep it fresh. At least part of your site will be regularly updated, preferably at least once a month. This is why web sites which resemble online brochures fail. Delivering the same content in a blog, posted in installments, can be much more effective. This will encourage users to come back regularly, as they check in to see what new content you've added lately. This is stickiness in a nutshell.
Community
When a site attracts enough visitors with similar interests it has the potential to develop into a "community." That can be very powerful for the site owner. Providing message forums, chat rooms, podcasts, user profiles, blogs, etc. are all tools to allow your visitors to interact with both you and each other. This also makes your site VERY sticky if you are able to develop a thriving community.
Rather than visiting your site once a month people may begin to visit it multiple times a week. Having a thriving community can be viewed as developing a site which is constantly developing its own content. Rather than requiring you to spend hours developing content, you can instead monitor the postings on your site to ensure they retain the kind of atmosphere you want for your site. As time goes by you may also be able to appoint some of your more responsible members to monitoring positions to do this job for you as well.
Communication
Communication is equally important as content and community. Communication includes building and maintaining your list, reaching out to people on it and interacting with visitors to your site. Try to respond to any question, comments, or feedback you receive promptly. This builds relationships with your visitors and will keep them coming back.
One of the best ways to reach out to customers is to provide quality, free information. This is basically a sample of what your site has to present, and should always help address the questions your visitors came to your site for answers for. The very nature of the web stresses that you consider offering more free content to your customers than most other mediums do. You have too much competition to be stingy. One of the most effective means of providing content to customers and developing a slate of potential customers at the same time is to give a free guide to visitors who provide you with a name and email address..
For example, if you run a site teaching real estate tips and tricks, after your visitors have seen your "foot in the door" content located on your "splash page," provide them the first lesson of your course on real estate for free in exchange for their name and email address. You benefit from this by having names to attach to the IP addresses of your visitors. This provides you with more information about who is being drawn into your site. It is also important you use a quality auto-responder for this step, as communication is a critical part of your site and must be handled professionally.
One last note on communication: Be sure to provide your name and contact information clearly throughout your site. It will frustrate and turn away visitors if they have a question or comment and cannot figure out how to reach you. By providing a name and place to reach you it also helps contribute to the last two "C's..."
Commerce and Consumer Confidence
These are perhaps the two most important things that get overlooked in websites. First, effectively promote your site by using professional marketing and search engine optimization for the niche your site seeks to fill. Provide reliable, safe, and secure means for your customers to purchase your for-pay content. If your ordering method does not look safe, all your efforts working to sell your content to your visitors will be lost if they get to the order page and you look like an unprofessional, fly-by-night operator. Always use a secure ordering form. Offering a monëy back guarantee can be extremely helpful to reassure customers.
Lastly, respect your customer's privacy. Make it clear you will not sell their names, personal information, or email addresses. People hate spam and will be hesitant to identify themselves to you out of fear of having their information sold if you do not provide some kind of assurance against this. A clear and easy to locate privacy policy is necessary.
2 Jul 2009
Recognize a Bad SEO Company
Search Engine Optimization (SEO) is about getting potential customers to visit your website. It is also about building a quality website full of great content. It uses keywords appropriately and gets links "naturally" because people love what you have on your site. SEO companies can provide very useful services including keyword research, site review, providing technical advice on your website development and also management of online business marketing campaigns. They can also help with content development, article marketing and article distribution. Although it's not brain surgery, it is hard to do and usually requires a lot of thought and real work.
Some unethical SEO firms attempt to manipulate search engine results in unfair ways. These practices could get your website ranked lower or even banned. When looking at SEO either to optimize yourself or if you are looking to hire a company, here are some things to take into account.
Be Cautious Of SEO Firms That Say They Will Get Thousands Of Links To Your Site
It is not the number of sites that make the difference it's the quality of the sites. When firms promise huge numbers of links, or say that you will become part of their "network of sites", it usually means a link farm is involved. A link farm is any group of websites that all hyperlink to every other site in the group. Search engines don't like this and it can lead to penalties. Instead, practice reciprocal linking with legitimate and related websites for better search engine ranking.
Be Wary Of SEO Firms That Guarantee A High Ranking On Google
No one can guarantee a high ranking on Google. Some SEO companies provide a guarantee on their services. This is fine. What's not fine is guaranteeing high ranking in an incredibly short period of time. When these unrealistic results fail to happen, the company will balk at giving a refund, suggest other services instead and start to become unreachable or disappear.
Be Cautious Of SEO Firms That Send "Spammy" Emails
These emails are unsolicited and usually begin with "We've noticed that you are not lísted in some search engines..." You should be searching for a high-ranking SEO company; they will not be searching for you. Spam means scam. You don't buy your medications from spammers so why buy SEO services from them?
Be Wary Of SEO Firms That Are Secretive Or Don't Clearly Explain What They Are Going To Do
Most reputable SEO firms are upfront with their clients and like to share their knowledge. They are confident that even if their clients understand their process, they won't leave them. If the SEO firm claims it's too complicated for you to understand, or if they say they have trade secrets and proprietary technology, it's a sign that they may not be ethical in dealing with your website.
Be Wary Of SEO Firms That Say They Will Submít Your Site To Thousands Of Top Search Engines And Directories
Besides the small fact that there aren't that many search engines, consider that the guidelines of the search engines themselves tell you that it doesn't do any good anymore. Search Engines are good at what they do - searching for sites - and you don't need to pay someone to submít your site to a search engine. If they make this claim, they will probably use Free For All (FFA) junk sites that might damage your site's standings.
Be Cautious Of SEO Firms That Say They Can Optimize And Promote Your Site For A Low, Low Monthly Fee
Not all monthly SEO or SEM (Search Engine Management) service contracts or monthly fees are a scam. There are real reasons to pay a monthly fee to an SEO expert. These would include conditions when you would require SEO management: when you or someone else is constantly generating new content or new features for your site; implementing link-building campaigns; implementing PPC (Pay Per Click) campaigns; or starting a brandcasting campaign. Press release distribution, email campaigns and article marketing campaigns could also require a legitimate monthly fee.
Not so legitimate fees could include monthly re-submittíng of your site to search engines, "tweaking" your code to keep up with changes and regularly submitting your site to hundreds of useless free-for-all directories. The worthwhile companies that charge a monthly fee will usually be able to tell you exactly how much it is per month to generate blog entries or generate and distribute articles or press releases.
Choose Your SEO Company And Services Carefully
Do your research and don't make the decision lightly. If you were hiring a contractor to remodel your kitchen you would want to see other kitchen projects they've done and speak with the owners about the company's business practices. You should do the same thing when hiring an SEO company. Get referrals and really speak with them.
There are many online tips about choosing and hiring SEO firms that you can check out as well. Remember, SEO is a long-term strategy and you should take the time to do your research before buying or you'll probably be buying again.
Some unethical SEO firms attempt to manipulate search engine results in unfair ways. These practices could get your website ranked lower or even banned. When looking at SEO either to optimize yourself or if you are looking to hire a company, here are some things to take into account.
Be Cautious Of SEO Firms That Say They Will Get Thousands Of Links To Your Site
It is not the number of sites that make the difference it's the quality of the sites. When firms promise huge numbers of links, or say that you will become part of their "network of sites", it usually means a link farm is involved. A link farm is any group of websites that all hyperlink to every other site in the group. Search engines don't like this and it can lead to penalties. Instead, practice reciprocal linking with legitimate and related websites for better search engine ranking.
Be Wary Of SEO Firms That Guarantee A High Ranking On Google
No one can guarantee a high ranking on Google. Some SEO companies provide a guarantee on their services. This is fine. What's not fine is guaranteeing high ranking in an incredibly short period of time. When these unrealistic results fail to happen, the company will balk at giving a refund, suggest other services instead and start to become unreachable or disappear.
Be Cautious Of SEO Firms That Send "Spammy" Emails
These emails are unsolicited and usually begin with "We've noticed that you are not lísted in some search engines..." You should be searching for a high-ranking SEO company; they will not be searching for you. Spam means scam. You don't buy your medications from spammers so why buy SEO services from them?
Be Wary Of SEO Firms That Are Secretive Or Don't Clearly Explain What They Are Going To Do
Most reputable SEO firms are upfront with their clients and like to share their knowledge. They are confident that even if their clients understand their process, they won't leave them. If the SEO firm claims it's too complicated for you to understand, or if they say they have trade secrets and proprietary technology, it's a sign that they may not be ethical in dealing with your website.
Be Wary Of SEO Firms That Say They Will Submít Your Site To Thousands Of Top Search Engines And Directories
Besides the small fact that there aren't that many search engines, consider that the guidelines of the search engines themselves tell you that it doesn't do any good anymore. Search Engines are good at what they do - searching for sites - and you don't need to pay someone to submít your site to a search engine. If they make this claim, they will probably use Free For All (FFA) junk sites that might damage your site's standings.
Be Cautious Of SEO Firms That Say They Can Optimize And Promote Your Site For A Low, Low Monthly Fee
Not all monthly SEO or SEM (Search Engine Management) service contracts or monthly fees are a scam. There are real reasons to pay a monthly fee to an SEO expert. These would include conditions when you would require SEO management: when you or someone else is constantly generating new content or new features for your site; implementing link-building campaigns; implementing PPC (Pay Per Click) campaigns; or starting a brandcasting campaign. Press release distribution, email campaigns and article marketing campaigns could also require a legitimate monthly fee.
Not so legitimate fees could include monthly re-submittíng of your site to search engines, "tweaking" your code to keep up with changes and regularly submitting your site to hundreds of useless free-for-all directories. The worthwhile companies that charge a monthly fee will usually be able to tell you exactly how much it is per month to generate blog entries or generate and distribute articles or press releases.
Choose Your SEO Company And Services Carefully
Do your research and don't make the decision lightly. If you were hiring a contractor to remodel your kitchen you would want to see other kitchen projects they've done and speak with the owners about the company's business practices. You should do the same thing when hiring an SEO company. Get referrals and really speak with them.
There are many online tips about choosing and hiring SEO firms that you can check out as well. Remember, SEO is a long-term strategy and you should take the time to do your research before buying or you'll probably be buying again.
Trends To Watch Out For In Search Engine Optimisation
If you know anything about the fundamentals of search engine optimisation, you will know that the experts' opinions on what to do, what is now considered redundant and recommendations of the absolutely necessary elements you must put in place on your website, change with mind-spinning frequency. However, the bigger trends in search engine optimisation are easier to keep up with and most seem to be here to stay, as business owners become more attuned to just how important SEO is to their success.
SEO Trends 2009 And Beyond
The industry and 'bigger picture' trends have become relatively easy to identify as the SEO world becomes more established - increased awareness of SEO in general being the first major trend. Search engine optimisation used to be an exclusive world, with only those practising it really knowing what it entailed and how it boosted a website's visitor stats.
Now, most people know what it means, and most business owners are aware of just how important the internet is and how SEO can help them gain more customers.
The next major trend and one which is definitely here to stay, is the rise and rise of Google - they have dominated the world of search engine optimisation for years, and their lead over competitors such as Yahoo and MSN is only getting bigger. When Google speaks, SEO consultants listen and if your business is not being found on Google, it's almost certain it's not being found at all around 70% of user searches are done using Google.
SEO tools and automated processes are becoming an important part of the reporting of website results - individuals are focusing on developing these tools for companies to buy, who may be struggling to find or afford a good search engine optimisation agency. Such tools can offer good basic data, but it's worth remembering that it's still what you do with the data that's important.
Dipping into the actual technicalities of good SEO practice, good content has been king for a while and remains so. As a business owner, if you write, or employ an SEO copywriter to write good quality articles and press releases, this will benefit your search results hugely, encourages links to and from your website and links are extremely important as the 'currency' of good quality SEO.
Finally, a trend clear to all not just those operating in the search engine optimisation world is the rise and rise of social networking sites. Facebook and now Twitter are educating people to communicate in a whole different way, and business owners should be engaging these people in order to develop a whole new audience.
Keep Up With SEO Your Business Will Benefit
There are many more trends in search engine optimisation, too many to mention here, but one thing remains clear - business owners small and large cannot afford to ignore SEO and must become well-versed in good SEO practice if they want to keep up with the ever-changing world of consumer web behaviour.
SEO Trends 2009 And Beyond
The industry and 'bigger picture' trends have become relatively easy to identify as the SEO world becomes more established - increased awareness of SEO in general being the first major trend. Search engine optimisation used to be an exclusive world, with only those practising it really knowing what it entailed and how it boosted a website's visitor stats.
Now, most people know what it means, and most business owners are aware of just how important the internet is and how SEO can help them gain more customers.
The next major trend and one which is definitely here to stay, is the rise and rise of Google - they have dominated the world of search engine optimisation for years, and their lead over competitors such as Yahoo and MSN is only getting bigger. When Google speaks, SEO consultants listen and if your business is not being found on Google, it's almost certain it's not being found at all around 70% of user searches are done using Google.
SEO tools and automated processes are becoming an important part of the reporting of website results - individuals are focusing on developing these tools for companies to buy, who may be struggling to find or afford a good search engine optimisation agency. Such tools can offer good basic data, but it's worth remembering that it's still what you do with the data that's important.
Dipping into the actual technicalities of good SEO practice, good content has been king for a while and remains so. As a business owner, if you write, or employ an SEO copywriter to write good quality articles and press releases, this will benefit your search results hugely, encourages links to and from your website and links are extremely important as the 'currency' of good quality SEO.
Finally, a trend clear to all not just those operating in the search engine optimisation world is the rise and rise of social networking sites. Facebook and now Twitter are educating people to communicate in a whole different way, and business owners should be engaging these people in order to develop a whole new audience.
Keep Up With SEO Your Business Will Benefit
There are many more trends in search engine optimisation, too many to mention here, but one thing remains clear - business owners small and large cannot afford to ignore SEO and must become well-versed in good SEO practice if they want to keep up with the ever-changing world of consumer web behaviour.
27 Jun 2009
SEO for Newbies
With so much information - and misinformation - available on the topic of Search Engine Optimization (SEO) it can be tricky trying to separate fact from fiction. Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming to know where to start. So, if you're an SEO newbie looking for a place to start, here's a look at some Search Engine Optimization (SEO) basics. What Is SEO?
Even the most beautifully-designed site won't do you much good if potential customers can't find it. That's where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers. In short, SEO increases your website's rankings in the search engines by making the pages within your site more attractive to the search engines. The more attractive your site is to Google, the higher its rankings in the search engine results pages. And the higher your rankings, the more likely users will visit your site. Obviously, a site with a result on Page 1 of Google is going to get more traffic than a site buried on Page 14. If your site is missing from the top search results, then you may not be maximizing your ability to generate new business and add revenue to your bottom line. Let's take a look at some stats:
* 1.3 billion Internet users
* Over 85% start at a search engine
* Less than 25% will go beyond the top 10 search engine results
* Top 10 results get 80% more traffic than those ranked in the 11-30 spots
Besides gaining better rankings in the search engines, SEO is effective in several other areas as well:
* Branding/establishment as an authority
* Pre-qualified lead generation
* Easily tracked ROI
* Cost savings compared to other mediums such as glossy brochures and yellow pages ads (average cost per lead is $0.29!)
SEO consists of several key elements that work together to generate increases in a website's rankings, traffic and conversions: Keyword Selection, Copywriting, Link Building, HTML Optimization and Analytics. Let's take a look at each element in more detail:
Keyword Selection
The foundation of any SEO campaign is good keyword research. That's because targeting the right keywords is essential to getting your SEO on the right track. If your sell silver ladies watches, then you're going to want to rank in the search engines for the phrase "silver ladies watches" and other similar phrases. If your keyword research is off and you target the wrong keywords, then you may not get visitors who want what your site has to offer. That's why you need to make sure that your site is properly optimized for the most-searched-for keywords related to your business.
Copywriting
Getting potential customers to your site is only half the battle; you've got to convince them to buy. That's where persuasive copywriting comes in. Be sure to tell people why they need your products or services and include conversion points throughout the site. The search engines like content, so you also need to optimize your copy to include your keywords. This includes things like descriptive product pages, built-out content like biographies, news sections, etc. One important point to remember is to keep your most critical content "above the fold" - that's the area that's visible to your users before they have to scroll down.
Link Building
Think popularity contests ended in high school? Think again; you're not so lucky. Link building is like one big online popularity contest, and the search engines like the popular kids. Your success in the search engines depends, in part, on the amount of relevant incoming links to your site. Of course, having lots of good links also drives customers to your site, which is a good thing, too. Links can come in various sources, including directories, business partners, organizations, social media sites, and much, much more.
HTML Optimization
Title tags, header tags, Alt tags, Meta-descriptions -- the search engines want your site's HTML to be descriptive and clean. Search engines want to know exactly what your page is about; they don't want to sort through a bunch of extraneous code to figure it out. That's why you'll hear SEO types talk about the importance of having clean code and how to use CSS to make that happen.
Measuring Success
No SEO campaign is complete without analytics. After all, if you aren't measuring things like traffic, link popularity, and conversions, then how do you know if your SEO strategies are working? Programs like ClickTracks and Google Analytics help make the number-crunching a little easier. When analyzing an SEO campaign, it's important to only make one change at a time so that you know which changes are effective.
If you want to have an effective SEO campaign, you need to include each of the five SEO elements listed above. Keep in mind the information here just scratches the surface of these topics, and there are certainly other more advanced SEO strategies that can benefit your site as well. These building blocks, however, are the perfect way to get your SEO campaign started on the right track. Check out our SEO case studies or get a free SEO analysis of your site now!
Even the most beautifully-designed site won't do you much good if potential customers can't find it. That's where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers. In short, SEO increases your website's rankings in the search engines by making the pages within your site more attractive to the search engines. The more attractive your site is to Google, the higher its rankings in the search engine results pages. And the higher your rankings, the more likely users will visit your site. Obviously, a site with a result on Page 1 of Google is going to get more traffic than a site buried on Page 14. If your site is missing from the top search results, then you may not be maximizing your ability to generate new business and add revenue to your bottom line. Let's take a look at some stats:
* 1.3 billion Internet users
* Over 85% start at a search engine
* Less than 25% will go beyond the top 10 search engine results
* Top 10 results get 80% more traffic than those ranked in the 11-30 spots
Besides gaining better rankings in the search engines, SEO is effective in several other areas as well:
* Branding/establishment as an authority
* Pre-qualified lead generation
* Easily tracked ROI
* Cost savings compared to other mediums such as glossy brochures and yellow pages ads (average cost per lead is $0.29!)
SEO consists of several key elements that work together to generate increases in a website's rankings, traffic and conversions: Keyword Selection, Copywriting, Link Building, HTML Optimization and Analytics. Let's take a look at each element in more detail:
Keyword Selection
The foundation of any SEO campaign is good keyword research. That's because targeting the right keywords is essential to getting your SEO on the right track. If your sell silver ladies watches, then you're going to want to rank in the search engines for the phrase "silver ladies watches" and other similar phrases. If your keyword research is off and you target the wrong keywords, then you may not get visitors who want what your site has to offer. That's why you need to make sure that your site is properly optimized for the most-searched-for keywords related to your business.
Copywriting
Getting potential customers to your site is only half the battle; you've got to convince them to buy. That's where persuasive copywriting comes in. Be sure to tell people why they need your products or services and include conversion points throughout the site. The search engines like content, so you also need to optimize your copy to include your keywords. This includes things like descriptive product pages, built-out content like biographies, news sections, etc. One important point to remember is to keep your most critical content "above the fold" - that's the area that's visible to your users before they have to scroll down.
Link Building
Think popularity contests ended in high school? Think again; you're not so lucky. Link building is like one big online popularity contest, and the search engines like the popular kids. Your success in the search engines depends, in part, on the amount of relevant incoming links to your site. Of course, having lots of good links also drives customers to your site, which is a good thing, too. Links can come in various sources, including directories, business partners, organizations, social media sites, and much, much more.
HTML Optimization
Title tags, header tags, Alt tags, Meta-descriptions -- the search engines want your site's HTML to be descriptive and clean. Search engines want to know exactly what your page is about; they don't want to sort through a bunch of extraneous code to figure it out. That's why you'll hear SEO types talk about the importance of having clean code and how to use CSS to make that happen.
Measuring Success
No SEO campaign is complete without analytics. After all, if you aren't measuring things like traffic, link popularity, and conversions, then how do you know if your SEO strategies are working? Programs like ClickTracks and Google Analytics help make the number-crunching a little easier. When analyzing an SEO campaign, it's important to only make one change at a time so that you know which changes are effective.
If you want to have an effective SEO campaign, you need to include each of the five SEO elements listed above. Keep in mind the information here just scratches the surface of these topics, and there are certainly other more advanced SEO strategies that can benefit your site as well. These building blocks, however, are the perfect way to get your SEO campaign started on the right track. Check out our SEO case studies or get a free SEO analysis of your site now!
26 Jun 2009
I Explain, Flash is SEO Friendly
People who say that Flash is not SEO friendly are absolutely wrong. It is just a myth that Flash is SEO unfriendly. Creating accessible flash content for search engines is crucial for you to preserve your online presence and drive traffic to your site. Follow these Flash Optimization Tips to get most out of the major search engines.Adding SWF content to your HTML source
An iron-clad way to guarantee that a SWF's content is picked up and ranked by search engines is to extract the content and place it into the page's HTML source. Tools such as Dreamweaver use SWF Object to embed Flash. The code view in Dreamweaver displays comments where you should add your alternative HTML content.
Keep your URL unique
If your site is just one big lump of Flash in an HTML template, your page is never going to refresh. Consider having a different URL for each page of your site's Flash content. Each page would have its own HTML source title, "H1" and body copy containing the keyword you want to rank.
Use source content dumping
A one-page HTML rich internet application (RIA) will not be SEO enhanced simply by adding the content for each section of the Flash application into the HTML source for this page. Doing this doesn't establish any prominence of content, as there are too many competing terms. Keep extracted Flash content relevant to the page it's on.
Keep an eye on new initiatives
Adobe has been working with Google and Yahoo! to make the Flash file format (SWF) search engine friendly. This will enable the engines to see what's inside a SWF's content and index it. However, the use of Flash Player technology by search engines is still developing and so can't be relied on as the only step towards optimizing your project for SEO.
Add text to your Flash applications
A simple Flash SEO enhancement is to use Flash-generated text in your creative when displaying or animating type. You can do this instead of using text that's a flattened bitmap. Flash text can contain keyword-based messages, which help increase traffic. Include this text in the HTML source of the page as well.
Remember that search engine spiders hate pop-ups
We've all visited sites that urge us to click to launch Flash content into a new window. This removes any chance of the site's content being picked up and indexed by search engines. In addition to search spiders not being able to see them, pop-ups suffer from being blocked by many browsers.
Get robotic help
Robots.txt is a plain text file found at the root of a server. This tells search bots which content needs to be allowed or disallowed when it visits their website. If your Flash text content is the same as your HTML version, you could set the Robots.txt file to ignore the SWF content and push only the HTML content to the search bots.
Embed Flash content with SWF Object
SWF Object is a search engine-friendly way to embed Flash content. Alternative (non-Flash) content is produced first, and then snippets of JavaScript are used to swap out the alternative content with the Flash movies. This ensures that the content is indexed by search engines. Users without Flash will still see a working HTML page.
25 Jun 2009
The Role of Articles in SEO
You have employed every trick in the SEO handbook but that first page ranking in the search engines has been eluding you. You are about to give up. But before you do, perhaps you may wish to consider taking up article marketing. First of all, what exactly is article marketing? Article marketing is the process of writing and submitting original content to article directories. This is not a new concept. For years, marketers have been publishing content in newsletters, magazines, and other publications to gain exposure for their businesses.
The process starts by submitting an article to an editor. If the content is suitable, the editor publishes the article, and the marketer gets some exposure. The process is then repeated with as many publications as possible. In theory, if each publication brings just one customer, then a hundred publications may bring a hundred customers. A hundred customers may just be what a new start-up is looking for.
On the Internet, the results can be astonishing. There are literally thousands of article directories on the Internet. With each article you submit, you are allowed to include two to three text links in the author resource box. Do note that most directories won't allow you to include links in your article body. So keep them to your author signature.
Every time an article directory publishes an article, the website will experience an immediate surge in traffic. This traffic comes from the subscribed readers. After that, the surge dies down a little. The marketer now waits for the search engines to index and rank the articles. Once the article ranks in the search engines, the marketer will receive a constant stream of traffic from the indexed articles.
In addition, the links in the articles will also give the search rankings of the website a much needed boost. When someone writes and submits articles, the wheels of SEO has already started to turn, whether the marketer is aware of it or not. Each published article carries at least two links, pointing back to the author website. In other words, the author website gets high quality back links from well established authority sites whenever an article is approved for publication. But to achieve high rankings in the search results, you need to execute article marketing in the correct manner.
How to prepare your articles for submission
Article submission can take up a lot of time. So you want to be sure that you get the highest rate of approval from the editors. Here is what you should do to ensure that you get most of your articles approved.
Appropriate word count
Articles should ideally be 500 words and above. You can write whatever you want. But bear in mind that the editors are looking for valuable content that their readers will enjoy reading. So your articles should not be self promotional. All promotional materials should be included in the author resource box, which will appear at the end of the article.
Proper formatting
The article does not have to be perfect. But it has to be legible, and relatively free of grammatical errors. The style of writing is not that important. Most styles will be accepted. Use the hard return to separate paragraphs, and do not include any HTML. Not all article directories accept HTML tags in the article body. As long as the article is of decent quality, it should be approved.
Include target keywords in article title
Your target keywords should be include in the article title. This will increase the chances of your articles rising to the top in the search results. Having keywords in the article title is also part of SEO. When performing SEO, you want the search engines to find relevant content that link to your sites. Having your target keywords in the title is one way of letting the search bots know that the content in the article is related to what you have to offer in your website.
Write a catchy title and interesting summary
The title is very important because if it cannot capture the attention of your reader, you have just lost a potential visitor. Your title should be speaking directly to your target audience. The article summary should also be clear and concise. Don’t beat around the bush. You can elaborate further in the article body. For the summary, use short and powerful sentences.
Delivering the promise of your article title
Make sure that you stay on topic and deliver the promise in the article title. For example, if your article is about link building, then make sure you share some methods on how to build one way back links quickly. Don't stray and write about your pet and then forget to go back to your main topic.
Using anchor texts in links
Anchor texts are the words that are in between a set of HTML link tags. Before going into article marketing, you should already have a set of keywords to target. Use these keywords not just in your article title, but also as your anchor texts. For instance, if you are targeting the keywords "Search Engine Optimization", use these words in your links. Don't use words like "click here" or any other generic term.
Once you have the above in place, you can start submitting the articles to the article directories.
How to submit articles quickly and easily
Before you start submitting the articles, you must first get a list of article directories. Your list should contain at least 200 article directories. Choose directories that have been around for years, and have high page rank.
The article submission process can be grueling if you don't have the right tools to help you. As a business owner, you shouldn't be doing such manual tasks yourself. You have more important things to do, like developing products, marketing, and so on. The process shouldn't be consuming too much of your valuable time. Here are some quick suggestions.
Use a free form filling tool to help you
There are tools available for download, such as RoboForm that will help you fill up the forms at the article directories. Once you set this up, it's just clicking and submitting. That will save you from having to copy and paste the article into each and every submission form. A great way to submit articles if you are on a shoe string budget.
Invest in article submission software
There are special software in the market that will help you submit your articles either on a semi-automated basis, or on a fully automated basis. If it's a fully automated process, you don't have to be actively involved. You will, however, have to let the software complete the submission process before shutting it down.
Outsource article submission
You can hire someone else to submit the articles for you. This can be a dedicated person that you work with, or it can be a professional service provider. The difference between this option, and that of using software, is that you don't have to monitor the submissions. Simply place an order, and you can switch off your computer and go work on other stuff.
Article marketing, when done right, can bring short, mid and long term traffic. The short term traffic comes from the current readership base of the article directories. The mid to long term traffic comes from the search engines and the articles. As articles remain online indefinitely on the Internet, they remain as traffic baits and help to attract more visitors to your websites.
If you have done your keyword research, and heed the advice given above, your site could achieve top rankings in the search engines within weeks.
The process starts by submitting an article to an editor. If the content is suitable, the editor publishes the article, and the marketer gets some exposure. The process is then repeated with as many publications as possible. In theory, if each publication brings just one customer, then a hundred publications may bring a hundred customers. A hundred customers may just be what a new start-up is looking for.On the Internet, the results can be astonishing. There are literally thousands of article directories on the Internet. With each article you submit, you are allowed to include two to three text links in the author resource box. Do note that most directories won't allow you to include links in your article body. So keep them to your author signature.
Every time an article directory publishes an article, the website will experience an immediate surge in traffic. This traffic comes from the subscribed readers. After that, the surge dies down a little. The marketer now waits for the search engines to index and rank the articles. Once the article ranks in the search engines, the marketer will receive a constant stream of traffic from the indexed articles.
In addition, the links in the articles will also give the search rankings of the website a much needed boost. When someone writes and submits articles, the wheels of SEO has already started to turn, whether the marketer is aware of it or not. Each published article carries at least two links, pointing back to the author website. In other words, the author website gets high quality back links from well established authority sites whenever an article is approved for publication. But to achieve high rankings in the search results, you need to execute article marketing in the correct manner.
How to prepare your articles for submission
Article submission can take up a lot of time. So you want to be sure that you get the highest rate of approval from the editors. Here is what you should do to ensure that you get most of your articles approved.
Appropriate word count
Articles should ideally be 500 words and above. You can write whatever you want. But bear in mind that the editors are looking for valuable content that their readers will enjoy reading. So your articles should not be self promotional. All promotional materials should be included in the author resource box, which will appear at the end of the article.
Proper formatting
The article does not have to be perfect. But it has to be legible, and relatively free of grammatical errors. The style of writing is not that important. Most styles will be accepted. Use the hard return to separate paragraphs, and do not include any HTML. Not all article directories accept HTML tags in the article body. As long as the article is of decent quality, it should be approved.
Include target keywords in article title
Your target keywords should be include in the article title. This will increase the chances of your articles rising to the top in the search results. Having keywords in the article title is also part of SEO. When performing SEO, you want the search engines to find relevant content that link to your sites. Having your target keywords in the title is one way of letting the search bots know that the content in the article is related to what you have to offer in your website.
Write a catchy title and interesting summary
The title is very important because if it cannot capture the attention of your reader, you have just lost a potential visitor. Your title should be speaking directly to your target audience. The article summary should also be clear and concise. Don’t beat around the bush. You can elaborate further in the article body. For the summary, use short and powerful sentences.
Delivering the promise of your article title
Make sure that you stay on topic and deliver the promise in the article title. For example, if your article is about link building, then make sure you share some methods on how to build one way back links quickly. Don't stray and write about your pet and then forget to go back to your main topic.
Using anchor texts in links
Anchor texts are the words that are in between a set of HTML link tags. Before going into article marketing, you should already have a set of keywords to target. Use these keywords not just in your article title, but also as your anchor texts. For instance, if you are targeting the keywords "Search Engine Optimization", use these words in your links. Don't use words like "click here" or any other generic term.
Once you have the above in place, you can start submitting the articles to the article directories.
How to submit articles quickly and easily
Before you start submitting the articles, you must first get a list of article directories. Your list should contain at least 200 article directories. Choose directories that have been around for years, and have high page rank.
The article submission process can be grueling if you don't have the right tools to help you. As a business owner, you shouldn't be doing such manual tasks yourself. You have more important things to do, like developing products, marketing, and so on. The process shouldn't be consuming too much of your valuable time. Here are some quick suggestions.
Use a free form filling tool to help you
There are tools available for download, such as RoboForm that will help you fill up the forms at the article directories. Once you set this up, it's just clicking and submitting. That will save you from having to copy and paste the article into each and every submission form. A great way to submit articles if you are on a shoe string budget.
Invest in article submission software
There are special software in the market that will help you submit your articles either on a semi-automated basis, or on a fully automated basis. If it's a fully automated process, you don't have to be actively involved. You will, however, have to let the software complete the submission process before shutting it down.
Outsource article submission
You can hire someone else to submit the articles for you. This can be a dedicated person that you work with, or it can be a professional service provider. The difference between this option, and that of using software, is that you don't have to monitor the submissions. Simply place an order, and you can switch off your computer and go work on other stuff.
Article marketing, when done right, can bring short, mid and long term traffic. The short term traffic comes from the current readership base of the article directories. The mid to long term traffic comes from the search engines and the articles. As articles remain online indefinitely on the Internet, they remain as traffic baits and help to attract more visitors to your websites.
If you have done your keyword research, and heed the advice given above, your site could achieve top rankings in the search engines within weeks.
Mistakes SEO Avoiding
Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid.
Splash Page
I've seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case -- the "enter" link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.
This is fine if you don't care about what a search engine knows about your site; otherwise, you're making a BIG mistake. Your homepage is probably your website's highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow. Your homepage should include (at minimum) target keywords and links to important pages.
Non-spiderable Flash Menus
Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can't be seen by the search engines; and thus the links in the Flash menu will not be followed.
Image and Flash Content
Web spiders are like a text-based browser, they can't read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
Overuse of Ajax
A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.
Another disadvantage of Ajax -- since the address URL doesn't reload, your visitor can not send the current page to their friends.
Versioning of Theme Design
For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.
"Click Here" Link Anchor Text
You probably see this a lot where people use "Click here" or "Learn more" as the linking text. This is great if you want to be ranked high for "Click Here". But, if you want to tell the search engine that your page is important for a topic, than use, that topic/keyword in your link anchor text. It's much more descriptive (and relevant) to say "learn more about {keyword topic}"
Warning: Don't use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.
Common Title Tag Mistakes
Same or similar title text:
Every page on your site should have a unique tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That's like telling the search engine that EVERY page on your site refers to the same topic and one isn't any more unique than the other.
<br />One good example of bad Title Tag use would be the default WordPress theme. In case you didn't know, the title tag of the default WordPress theme isn't that useful: Site Name > Blog Archive > Post Title. Why isn't this search engine friendly? Because, every single blog post will have the same text "Site Name > Blog Archive >" at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name. <span class="fullpost">
<br />
<br /><span style="font-weight:bold;">Exceeding the 65 character limit:</span>
<br />Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.
<br />
<br /><span style="font-weight:bold;">Keyword stuffing the title:</span>
<br />Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn't make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:
<br />"Photo Tips & Photography Techniques for Great Pictures" "Photo" and "Photography" are the same word repeated twice but in different ways because your audience might use either one when performing a search query.
<br />
<br /><span style="font-weight:bold;">Empty Image Alt Attribute</span>
<br />You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can't see images so your alt attribute is a factor in illustrating what your page is relevant for.
<br />Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms "abstract" and "dj".
<br />
<br /><span style="font-weight:bold;">Unfriendly URLs</span>
<br />Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL's are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.
<br />
<br />Example of Friendly URL: <a href="http://domain.com/page-title">domain.com/page-title</a> Example of Dynamic URL: <a href="http://domain.com/?p=12356">domain.com/?p=12356</a>
<br />
<br />These things are the pillars of Search Engine Optimization and so to your web site's success path. </span>
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<h2 class='date-header'><span>22 Jun 2009</span></h2>
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<a href='https://anjelanet.blogspot.com/2009/06/link-building-strategy.html'>Link Building Strategy</a>
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Optimize Your Press Release As Part of Your Link Building Strategy. When most people think of press releases, they think media attention. Press releases can also be used to gain quality inbound links to your web site, though. As part of your overall link building strategy, there are a few reasons why press release writing can be beneficial: get one way links from quality sites, earn links from sites that find you via a press release, and get placed on relevant directories that re-distribute press releases.<br /><br />To write an optimized press release, start with these steps:<br /><br /><span style="font-weight:bold;">Define Keyword</span><br />When writing a press release, identify one keyword that you want to rank for. There are a few free tools that you can use to determine which keywords receive the most traffic, including Google Keyword External, SEO Books Keyword Tool, and ActualKeywords.com.<br />Pick a keyword that is relevant to your site, receives a considerable amount of monthly traffic, and that will be used on the page that you are trying to rank. The keyword should ideally be in the Title of the page, in an H1 tag, included in the body, and used in your internal linking structure.<br /><br /><span style="font-weight:bold;">Include Keyword Throughout Release</span><br />Once you've identified a keyword, write out a rough draft of your press release, making sure to include the keyword throughout your release. The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the "About" section of your press release.<br /><br /><span style="font-weight:bold;">Hyperlink Thoughtfully</span><br />For press release services that allow you to include hyperlinks within the release, make sure to hyperlink from the keyword you identified instead of using non-optimized keywords like "click here." While not all press release services allow html or hyperlinking, most will allow you to at least include a link back to your site in a resource or contact box, or once in the "about" section.<br /><br /><span style="font-weight:bold;">Consider the Upgrade Option</span><br />If presented with the opportunity to upgrade, in most cases, do so. Upgrades generally offer you the opportunity to specify the anchor text of a hyperlink or in some cases, include a hyperlink that a free package doesn't allow. Not all upgrades are created equally, though. Consider the page rank, traffic volume, trust factors, and cost when determining whether to upgrade or not. <span class="fullpost"><br /><br /><span style="font-weight:bold;">Distribute to a Variety of Services</span><br />When submitting press releases for link building purposes, don't submit to just one service - instead submit to a variety. Some press release sites will check to make sure that your release is unique, however, so make sure to distribute to those sites first.<br />Start with the quality sites that have a number of links and tend to be picked up by the press; also re-write some of the verbiage in your release so as to avoid duplicate content. Simple things like re-writing the header or a few sentences within the release can make sure that your release will be picked up by a number of services. </span>
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<h2 class='date-header'><span>17 Jun 2009</span></h2>
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<a href='https://anjelanet.blogspot.com/2009/06/successful-seo-strategies.html'>Successful SEO Strategies</a>
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SEO doesn't have to be complex and by following these simple on-page optimization techniques you can give your SEO campaign the perfect start. SEO is often seen as being a difficult and in-depth process, but the reality is that by following some reasonably common sense guidelines it is possible to get good rankings. That's not to say that optimization is a simple or quick process; there are, unfortunately, no short cuts. Your SEO efforts should be a concerted and long term effort in order that you will enjoy the best possible results and should incorporate both on-page and off-page optimization techniques. By following the on-page SEO strategies below you can set a strong foundation to all your SEO work.<br /><br /><span style="font-weight:bold;">Keyword Research</span><br />Before you begin penning content and writing title and meta tags you first need to research the keywords you will use on each of your pages. Using the wrong keywords can negatively impact your entire campaign, causing you to lose untold hours and days of work and eventually forcing you to concede that you made the wrong decision and start all over again.<br />The most appropriate and most beneficial keywords are popular enough that they will enjoy regular searches but without being prohibitively competitive or overly generic. A number of keyword research tools exist and your competitors' websites are a good place to start your early research. Ensure keywords are targeted specifically to the type of content you will provide as well as the service or product you will be selling. More targeted keywords will result in more targeted visitors and targeted visitors mean greater conversion rates and an improved return on your efforts.<br /><br /><span style="font-weight:bold;">Accessibility And Standards</span><br />Site accessibility is an integral part of good website design but it should also be considered an important factor in any SEO strategy. Using standards based code for your website will help to ensure that anybody that wishes to access and view your website will be able to do so. It will also mean that the spiders used by search engines will be able to access and index your pages effectively ensuring that you get the full credit for your site.<br /><br /><span style="font-weight:bold;">Navigation And Intra-Linking</span><br />Your navigation menu and internal links should be prominently placed, easy to see, and easy to follow for the spiders. It is good practice to include a text link from the home page to a compliant sitemap on your site, alleviating any potential problems that might arise from broken links or the use of graphical or flash based navigation menus. You can also consider adding links into the main body of your content, although too many will make the page difficult to read and therefore diminish the overall effectiveness so don't get too carried away. <span class="fullpost"><br /><br /><span style="font-weight:bold;">Niche And Semantically Related Keywords</span><br />A good strategy is to incorporate a reasonable list of competitive keywords with less competitive ones. The more niche keywords will serve you well during the early days of your website and over time you should be able to start competing for the more challenging of the keywords you use. Also incorporate semantically or topically related keywords into your keyword list because the search engines are placing more and more emphasis on those pages that use related keywords as well as primary keywords.<br /><br /><span style="font-weight:bold;">Title And Meta Tags</span><br />While search engines do not specifically use the meta tags to help assess the value of a page like they once did, meta tags are still critical to good SEO performance. The title and description tags that you add at the top of a page are used in various ways including in the compiling and display of Search Engine Result Pages (SERPs). This is the first thing a potential site visitor will see from your site so this mini listing needs to be as effective as any paid advert or PPC ad. Poorly written titles and descriptions can put many readers off viewing your pages so a little time and effort here can have a very positive effect.<br />Using your keywords in the title and the description is good practice because these will be highlighted in the search results if they were used in the search query itself. This will make your result more prominent and instantly identify your page as being relevant to the user. Don't needlessly use keywords, however, and don't throw extra keywords into the description at the cost of a well written, short ad.<br /><br /><span style="font-weight:bold;">Other Formatting Tags</span><br />On-page content should always be written with the visitor in mind, although obviously it can still be optimized for search engines. As such, proper page structure is important to your reader as well as to the engines. H1 and H2 tags are an effective way of breaking up page content, and give readers the chance to skim through a page and determine its relevance.<br />A page should only contain a single H1 tag at the top of the content but can include multiple H2 and H3 tags. Alt tags on images should also be included and these as well as the actual file path to the image itself can include important keywords (but do make sure that they actually make sense and are more than just a keyword thrown in for the sake of SEO).<br /><br /><span style="font-weight:bold;">Page Content Optimization</span><br />Finally, we get to the heart of the page - the content itself. Use the keywords you researched for a page including semantically related keywords. Write as naturally and appealingly as possible while keeping those keywords in mind and don't get carried away stuffing or cramming them into the body of the text. Not only is this unappealing to readers but is seriously frowned upon by the search engines.<br />The reader really is the most important aspect of your content. If the majority of your visitors are coming from the search engines remember that they arrived using specific keywords. This means that they are searching for equally specific information relating to those keywords - make sure you deliver on the promise that you made in your title and description tags. </span>
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<h2 class='date-header'><span>16 Jun 2009</span></h2>
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<a href='https://anjelanet.blogspot.com/2009/06/seo-services.html'>SEO Services</a>
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Each client brings a unique set of search engine optimization challenges which require a customized approach to help you get the results needed to be successful. We follow a logical progression of steps where we explain precisely what we’re going to do, why we have chosen these search engine optimization methods, how your company will benefit, and when you can expect to see positive results.<br /><br />Our White Hat Search Engine Optimization Service Includes:<br /><br />1. Search Engine Optimization Strategy – A thorough evaluation of your site and an outline of the SEO strategies that will benefit your company the most.<br /><br />2. SEO Keyword Research – Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize. Or, if you prefer, you can tell us which keywords and phrases you would like to rank well for.<br /><br />3. Meta Tags Copywriting – Rewriting and optimization of the Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.<br /><br />4. SEO Copywriting Recommendations – A thorough review of the existing content of your site and recommendations on how to optimize the keywords and phrases that you have chosen. If needed, we have an in house staff of writers that can create newly optimized content for your website.<br /><br />5. Sitemap & Other Search Engine Optimization Changes – If needed, creation of or revision to your existing Sitemap, No Follow Tags, Robots.txt files, etc.<br /><br />6. Implementation of SEO Changes – We can work with your website designer to install all of the search engine optimization recommendations or let our expert web developers implement the changes directly to your website. <span class="fullpost"><br /><br />7. Development of a Link Building Strategy – An explanation of how we will optimize the internal and external links of your site to increase site optimization.<br /><br />8. Execution of Ongoing SEO Link Building – We take a “quality over quantity” and blended link building approach to relevant 1 way link building for our clients.<br /><br />9. Search Engine Optimization Reporting – In addition to monitoring the keyword rankings in the 3 major search engines we will also look at the visitors and sales generated from our SEO efforts.<br /><br />10. Follow-Up Communication – Timely communication when the phases of your SEO project are completed. You will always know what we are working on for you and you will have direct access to your own dedicated search engine optimization expert. </span>
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<h2 class='date-header'><span>14 Jun 2009</span></h2>
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<a href='https://anjelanet.blogspot.com/2009/06/seo-done-with-careful-thinking.html'>SEO Done with Careful Thinking</a>
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It used to be that for some people, when the subject of search engine optimization was discussed, there was a good chance that doorway pages, gateway pages or some general information pages probably came to their minds.<br />Since about 1995 or 1996, these have been the main techniques used by some web marketers. If you even happen to be a search engine optimization (SEO) professional, you probably have some clients that still request these types of pages for the optimization of their websites.<br />These people seem to think they need to use doorway and gateway pages because they have read or heard a number of things like “every search engine has a different algorithm” or secret formula to carefully determine the exact ranking of a website, and according to them not one specific page will rank high in all of the engines at any given time. Their thinking is to create totally different pages for each individual search engine.<br />For others, they will tell you keyword and key phrase-rich text that the search engines will crave is not copy they can visibly put on their website where actual people will see it, especially not on their homepage. Others will say: “Our website needs to be on the leading edge and must use Flash animation and lots of fancy animated graphics.” Their reasoning is since the search engines cannot properly index these sites efficiently, they need to use doorway and gateway pages.<br />Folks, there is a small, albeit debatable part of the truth to these various statements, but at the same time there are many good reasons why doorway and gateway pages are not a good idea at all and certainly not the right way to get high ranking results. Most major search engines today prohibit any use of doorway and gateway pages to begin with. <span class="fullpost"><br /><br /><span style="font-weight: bold;">The issue of dealing with so many algorithms</span><br />It is absolutely true that most major search engine algorithms change a lot and they are mostly all different from one to the other. One perfect example to this is certainly Google. Today, the industry is confronted with a new wave of search engine optimization “experts” who define their jobs as “search engine algorithm analyzers.” These people typically work many hours looking over search engine result after search engine result, and then analyzing various statistics and numbers, in the end trying to decipher each search engine’s current algorithm for high ranking results.<br /><br />After they have “successfully identified the magic formula” they turn around and create unique doorway and gateway pages for each and every single search engine. Using similar techniques, when a new algorithm is put in place, these carefully rigged doorway pages will often drop out completely in the rankings! After that, all new algorithms must be written and analyzed all over again. Additionally, new doorway and gateway pages must again be developed. If you think this is a lot of hard work, well, it is.<br /><br />What it all boils down to is this: even though most major search engines do have varying algorithms that certainly change at times, basically all search engines want to see the very same things in a website: carefully worded, keyword-rich text that clearly states the benefits right up front, a web design that is simple and well inspired, and easy navigation elements throughout the site. I will even tell you that this is probably what your real actual visitors expect too.<br /><br />This is what we call search engine optimization done with careful SEO engineering. Commercial or any other websites with the above features usually don’t need to analyze or “crack” engine algorithms in any way. Such websites have the great potential to yield high rankings for many keywords and key phrases in most important search engines for many years, regardless of algorithms that change or not. It all boils down to strategy and goal.<br /><br /><span style="font-weight: bold;">Writing keyword and key phrase-rich text</span><br />The people described above who create doorway and gateway pages often say it is “rudimentary” that you can write search engine friendly copy on your actual website’s pages. They really think there’s a subtle difference between good text for search engines and good marketing text for actual visitors to their website. So in their minds, there is no other option left other than using doorway and gateway pages. If you ask my professional opinion, I will tell you this is not true at all. Powerful marketing text can be written that reads well, makes strong use of keyword and key phrases, and has calls to action placed on many pages, the most important one being your homepage.<br />Always remember that professional search engine optimization is a science as well as an art. To be the most successful, one also needs to be a good copywriter. If that is not the case, I strongly advise in hiring a good copy writer that has lots of experience in writing for the search engines.<br /><br /><span style="font-weight: bold;">The case of Flash graphics and animation</span><br />As a search engine optimization professional, I often come across companies and organizations of all sizes that want good priority positioning in the search engines, but at the same time will refuse to remove their fancy, “expensive” Flash graphics and animation, in lieu of adding carefully optimized text for high rankings. This complex (but very simple) issue is rapidly becoming one of the largest obstacles I see for not being able to properly optimize actual pages of certain websites.<br /><br />Major corporations and businesses invest large sums of money designing animated websites and presentations using Flash technology, and yet are totally reluctant to remove these barriers, effectively replacing them with keyword and key phrase-rich marketing text that will really drive those online visitors. Remember that highly targeted visitors will become qualified buyers and, in the end, repeat customers.<br /><br /></span><div style="text-align: right;"><span class="fullpost"><span style="font-size:78%;"><span style="font-style: italic; font-weight: bold;">Source From : </span></span></span><span style="font-size:78%;">Serge Thibodeau</span></div>
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<a href='https://anjelanet.blogspot.com/2009/06/search-engine-promotion-productiveness.html'>Search Engine Promotion Productiveness</a>
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An important element to being productive in search engine promotion is to continually stay focused on the goals of your web site campaigns. When I say “stay focused” though, what comes to mind? Most likely you are thinking, “Concentrate on what increases relevant traffic.” While that is one way to stay focused and is also an important element to being productive, it will not make or break your successful promotion efforts alone.<br /><br />I have found time and time again that your ability to stay focused in this industry is the key to high levels of achievement. When it comes to the search engines, results and ranking algorithms change daily. You need to be mindful and proactive in order to be most successful.<br /><br />n most promotion campaigns, the tasks of organic optimization, PPC management, submissions and link popularity all mix together in front of your eyes. After having worked in the industry long enough to meet many professionals, I would caution you to be careful of one thing I have seen in myself and others: the tendency to jump from one task to another.<br /><br />Most promotion campaigns have those four major tasks involved. By starting one of these tasks, putting it down to work on another, then picking up the first one again, you will substantially increase the time needed to complete just one of those items. Again, I have experienced this myself many times, so trust me on this one. When you juggle the tasks of optimization, it simply is not possible to give anything your undivided attention.<br /><br />So why is this important? Isn’t a half-completed link popularity campaign better than none at all? Aren’t three search engine submissions better than none at all?<br /><br />Sure, having any one of these tasks even partially completed will help your site immediately in terms of search engine promotion. But please bear in mind that the days of mediocre efforts paying off are long gone. In order to have any website successfully promoted in the search engines, you need to devote yourself to full time efforts. Those efforts are much more productive when you can concentrate on one element at a time.<br /><br />Many times, managing one of these tasks will have to rely on someone else’s input. For example, conducting submissions may require you to clear submission fees for directories like Yahoo! or engines like Inktomi. With link popularity, it is not uncommon to have to clear potential link partners through legal review for brand compliance and corporate approval. Any time you need to obtain outside input is another potential loss of optimal time management, so try to coordinate your efforts accordingly.<br /><br />Another key to maintaining successful task completion in search engine promotion and marketing is to remain extremely observant. While you check through traffic and statistical reports, be sure to document as much information as possible in a quick format. I personally use Microsoft Excel to track the projects I manage because it is quick and will interface well with publishing reports for clients and upper management to review.<br /><br />With our marketplace being so dynamic, and with the engines being so unpredictable, I would like to share with you some additional ideas to help keep you organized, efficient and productive as you work on your search engine promotion campaigns. <span class="fullpost"><br /><br />* Confirm meetings with management or clients before you begin a task. By knowing when you will need to present information for review, you can allocate your time more effectively. Once you can see on a calendar what is due when, you can much more easily focus on single tasks at a time.<br /><br />* Create a productive environment. In today’s world of casual work environments, you have a lot of freedom to dress and decorate your work area as you would like. But when doing this, keep productivity in mind. Do not allow distractions or clutter affect your work space and keep as many helpful documents on hand and within reach. Some great that I like to have around include Bruce Clay’s Search Engine Relationship Chart (http://www.bruceclay.com/searchenginechart.pdf) as well as the Bare Bones Guide to HTML (http://werbach.com/barebones/barebones.html).<br /><br />* Set aside times each day to check in with industry resources and message boards. Staying on top of current events and news allows you to think more about the industry and can often give you great ideas to keep promotion efforts moving forward. Sites like Webmaster World, Search Engine Guide, SEO Today and ISEDB all come to mind for me.<br /><br />* Set priorities for your tasks and set priorities for fun. Spending hours staring deep into code and server log files can kill your ability to think clearly. If you have access to an exercise area or just great weather, be sure to get up and get away from your desk a bit to clear your head. Some of the best ideas I have come up with have been thought up while taking a walk around our office park or while playing basketball at lunch time. For some colleagues of mine, just taking a leisurely drive through some quiet roads helps to clear their minds. Whatever works best for you, it is important to have some sort of outlet.<br /><br />* Without distracting yourself, ask yourself if what you are doing is necessary and important to accomplish your goals. You should have a good mental road map to your objectives and site’s success. If you find that what your doing is irrelevant, rethink why you are doing it. I recently read a quote by Hyrum Smith of Franklin Quest that I feel applies too well to those working hard in this market, “You can be very busy without being effective. What is important is to learn how to do what matters most.”<br /><br />* Be careful not to be distracted by others imposing their priorities on you - wanting you to do what is important to them! With more and more news sources discussing search engine marketing and promotion, more senior level managers want to approach SEO.<br /><br />* Always remember that you are in control of something enormous. Search engine promotion and search engine marketing is only a tiny facet of online marketing…for now. While less than 1 percent of marketing funds going toward online marketing, major corporations and small businesses alike can generate significant and immediate growth. With that in mind, remember that it takes discipline to stay focused on those things that are important to you, job wise and personally.<br /><br />If you find my focusing and organizing ideas useful, please share them with your friends and colleagues, but not your competitors! As always, please share with me your ideas for further concentrating on — and making the most of — your search engine promotion efforts.<br /><br /></span><div style="text-align: right;"><span class="fullpost"><span style="font-size:78%;"><span style="font-weight: bold; font-style: italic;">Source From : Eric Lander</span></span></span><br /><span class="fullpost"> </span></div>
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<a href='https://anjelanet.blogspot.com/2009/06/9-barriers-preventing-website-owners.html'>9 Barriers Preventing Website Owners From Search Success</a>
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When it comes to succeeding in the search engines, you must pin-point problem areas and eliminate them with lightning speed. <a href="http://www.dataflurry.com/marketing/search_engine_optimization.html">Professional search engine optimization</a> is a competition that doesn’t have room for errors, believe me!<br /><br />1. Don’t fall for obtaining low quality links. Always research out the popularity of websites that you obtain links from, and avoid obtaining links from link farms.<br /><br />2. Don’t obtain links using the same anchor text and description repeatedly in short bursts, that is a red flag to the search engines that you want to manipulate their well thought out algorithm.<br /><br />3. Make sure you always have unique Meta and Title Tags for EVERY page. You need to understand that every title should have at least one unique element to set it apart from your other pages. Include major keywords in your title and make it appealing so that it actually receives clicks!<br /><br />4. Update your website regularly. You should run a blog with bi-weekly updates at a minimum on your website if you really want to succeed. Also research out the blog topics and use titles and keywords that will generate an <a href="http://www.dataflurry.com/glossary/increase-traffic.html">increase in website traffic</a> you are not tapping in to.<br /><br />5. Don’t over do reciprocal linking, and have a diverse link portfolio! According to Google, reciprocal linking is valuable - however it can be harmful if it is overdone. You should obtain links from Blogs, Blog Posts, Forums, Reciprocal links, Articles, Social Media bookmarks and more!<br /><br />6. Don’t be deceitful to the search engines. Don’t try to over use keywords, hide text or create doorway pages. Everything on your website should be well thought out, unique and valuable to both search engines and users. These are often times signs of <a href="http://www.google.com/url?sa=t&source=web&ct=res&cd=2&url=http%3A%2F%2Fwww.dataflurry.com%2Feffective_seo_search_engine_optimization_tips%2F2009%2F02%2Favoiding-black-hat-internet-marketing-techniques%2F&ei=jADxSbPwJI_EMa2kjbkP&usg=AFQjCNH_2tsXb5a7rxiB5MCE65mhc2bRMA">black hat seo</a>.<span class="fullpost"><br /><br />7. Network with other website owners. You need to create great relationships with powerful website owners and use those relationships to benefit both yourself and the other website owner. Get advice from them, get links from them and give something back!<br /><br />8. Research out your competition. You need to know what your competition is doing in every way. Find out where they are getting links from. Find out what they are doing on their website, and determine any new ideas they are using to generate traffic, links and business!<br /><br />9. Work hard and don’t give up. Search engine optimization is a tiring and hard to accomplish effort, and once you have put in effort you need to stick with it and never consider giving up. Obstacles are those frightful things you see when you take your eyes off the goal.<br /><br /></span><div style="text-align: right;"><span class="fullpost"><span style="font-size:78%;"><span style="font-weight: bold; font-style: italic;">Source From : Joel McLaughlin </span></span></span><br /><span class="fullpost"> </span></div>
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<h2 class='date-header'><span>13 Jun 2009</span></h2>
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<a href='https://anjelanet.blogspot.com/2009/06/website-monetization_13.html'>Website Monetization</a>
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<span style="font-weight: bold;">The Leading Ways to Make Money Online</span><br />* <a href="http://training.seobook.com/google-adsense-contextual-ad-programs">Google AdSense & contextual ads</a> - get paid when your users click an ad to go to another website, driven by contextual relevancy. This is the easiest business model of the four, but is also likely a low earner compared to the potential of some of the other business models.<br />* <a href="http://training.seobook.com/direct-ad-sales">Ad sales</a> - sell ads directly or as part of an ad network. Many sites will make more from direct ad sales than from AdSense, but it is more work managing ad sales.<br />* <a href="http://training.seobook.com/affiliate-program-tips">Affiliate programs</a> - get paid a commission when your readers perform an action or buy something from another site. Making a living from affiliate recommendations is hard work because unlike other ad based models you only get paid when one of your visitors actually converts on another site.<br />* <a href="http://training.seobook.com/selling-product-or-service">Sell products and/or services</a> - sell services, create indirect revenue streams, or create your own products to sell. This is the hardest business model of the four, but has the greatest potential reward.<br />* <a href="http://training.seobook.com/conditional-advertising">Conditional Advertising</a> - a somewhat advanced module full of tips you can use when thinking about how you scale your website for maximum growth and monetization.<br /><br /><span style="font-weight: bold;">Pushing Yourself Up the Value Chain</span><br />As the <a href="http://training.seobook.com/blurring-editorial-vs-ads-editors-vs-users">line between ads and content blur</a>, web users will get better at tuning out ads. For longterm sustainability you are best of putting yourself as high on the value chain as you can. For most influential publishers that will mean selling ads direct or creating your own product, instead of relying on a third party network.<br /><br /><br /><span style="font-weight: bold;">Profiting From the Organic Parts of the Web</span><br /><span style="font-weight: bold;">Start From a Good Name & a Good Idea</span><br />Many web-based businesses fail because they do not have a functional business model. Before you even <a href="http://training.seobook.com/domain-name-market">choose a name</a> for your site you should have an idea of<br /><br />* who your target audience<br />* what you intend to sell to them, and<br />* what will make your business idea unique <span class="fullpost"><br /><br />You can still make significant profits without being sure what you want to sell if you can solve large problems and make life easier for a group of targeted people. At any level, you still have to know your goals and the reasons why you are creating a site. What makes your site different than the millions of sites already published?<br /><br />My first few sites failed because they had no functional business models. They added little value to the web. That is not to say that I didn’t learn from them, because I did, but they led me to creating this one. If you are uncertain of yourself, don’t be afraid to create multiple channels just to try them out. If you know you want to do something for the long run, you may want to spend a bit of time watching the marketplace before pouring too much effort into making a huge site that is hard to update.<br /><br /><a href="http://training.seobook.com/yahoo-directory">Create Value and Then Extract Profits</a><br />Many sites fail because they fill their site with ads on before they get a loyal following. By creating value without placing much emphasis on early profits, you can later make a larger sum of money when the site has a large, valuable user base.<br /><br />Links have value. You need to gain link authority for search engines to trust you. You will never build a large, profitable audience via SEO unless you create content other people will want to link at, and market it aggressively enough to build your brand and build mindshare.<br /><br /><span style="font-weight: bold;">Non-Commercial Profits</span><br />Even if you are only trying to sell your opinion, you can still earn money from it through hard work, creativity, or simple outspokenness. If you are selling advertising space, you first need to win great distribution. You do not win that distribution by throwing too many ads up too early! Offer something worthwhile, then try to extract value— in that order.<br /><br />I made a personal blog about losing weight that was accepted into <a href="http://training.seobook.com/open-directory-project-dmoz">DMOZ</a> and the <a href="http://training.seobook.com/yahoo-directory">Yahoo</a>! <a href="http://training.seobook.com/yahoo-directory">Directory</a> for free within its first month of existence. After the site aged and gained authority, I placed ads on it. I gave the site to my mom and she has added weight loss calculators and other features to the site to make it more useful. As she keeps adding valuable features to it eventually the site will hit a tipping point where the income increases logarithmically.<br /><br />It is easier to get links for a non-commercial site than for a commercial site. After the links are in place, you can use that link popularity and authority to do whatever you want to do with it. Some people may consider it bait-and-switch, but as long as your site does not deviate too far from its original purpose, most of the links will likely stay. As proof of this point, after I moved a site most people would not link to the new location. They were unresponsive, and those links were stuck like concrete.<br /><br /><br /></span><div style="text-align: right;"><span class="fullpost"><span style="font-size:78%;"><span style="font-weight: bold; font-style: italic;">Source From : Aaron Wall (SEOBook)</span></span></span><br /></div>
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Splash Page
I've seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case -- the "enter" link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.
This is fine if you don't care about what a search engine knows about your site; otherwise, you're making a BIG mistake. Your homepage is probably your website's highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow. Your homepage should include (at minimum) target keywords and links to important pages.
Non-spiderable Flash Menus
Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can't be seen by the search engines; and thus the links in the Flash menu will not be followed.
Image and Flash Content
Web spiders are like a text-based browser, they can't read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
Overuse of Ajax
A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.
Another disadvantage of Ajax -- since the address URL doesn't reload, your visitor can not send the current page to their friends.
Versioning of Theme Design
For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.
"Click Here" Link Anchor Text
You probably see this a lot where people use "Click here" or "Learn more" as the linking text. This is great if you want to be ranked high for "Click Here". But, if you want to tell the search engine that your page is important for a topic, than use, that topic/keyword in your link anchor text. It's much more descriptive (and relevant) to say "learn more about {keyword topic}"
Warning: Don't use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.
Common Title Tag Mistakes
Same or similar title text:
Every page on your site should have a unique