Google has created a Gadget Translator again that we know to translate the language and this time quite spectacular. Translator Gadget is quite different from its predecessor versions, because there are 53 languages that can be translated with this gadget and the result is fantastic compared to the other translator gadget.
This gadget is still very new at all, because only in this week launched by Google and can be used for websites or blogs. If you want to use it, how easy enough, please visit http://translate.google.com/translate_tools. Please follow these steps :
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Tampilkan postingan dengan label TUTORIAL BLOG. Tampilkan semua postingan
Tampilkan postingan dengan label TUTORIAL BLOG. Tampilkan semua postingan
1 Okt 2009
29 Sep 2009
Page Number Navigation
Actually, I have long wanted to give my blog page number navigation. In an unexpected moment, my friend 'ERGE' provides information on the navigation page numbers. I am certainly very grateful for what I want, finally I can get. I also ask permission to my friends 'ERGE', so that science would be given the post here.
There are 2 versions that I will discuss about the navigation page numbers here, namely through the 'Edit HTML' and 'Add Widget'.
19 Agu 2009
Guestbook Hidden
Many friends who are like guest book is hidden in the top-right corner. So, I also want to provide 'html code' for guest book hidden friends who do not know. Follow the steps below :
1. Log in to your Blogger account, select "Layout" then "Page Elements",
2. Click the "Add a Gadget" (it's up to you), then select "HTML/JavaScript".
3. Copy-paste the code below:
<style type="text/css">
#gb{
position:fixed;
top:50px;
z-index:+1000;
}
* html #gb{position:relative;}
.gbtab{
height:100px;
width:30px;
float:left;
cursor:pointer;
background:url('https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR2fPW1ggLYFhTsoHflTq7JksCE0aWSNRW0g3QQognokoIJTcefJ-S_V-9Km-hAssQFm7twTfvpB6iYtu4bgCgRgxhTIv3JVEbcRJnaJNmtp1QhzzZh3c_QAnlAjZMEzetvA8SfjM55GJH/') no-repeat;
}
.gbcontent{
float:left;
border:2px solid #A5BD51;
background:#F5F5F5;
padding:10px;
}
</style>
<script type="text/javascript">
function showHideGB(){
var gb = document.getElementById("gb");
var w = gb.offsetWidth;
gb.opened ? moveGB(0, 30-w) : moveGB(20-w, 0);
gb.opened = !gb.opened;
}
function moveGB(x0, xf){
var gb = document.getElementById("gb");
var dx = Math.abs(x0-xf) > 10 ? 5 : 1;
var dir = xf>x0 ? 1 : -1;
var x = x0 + dx * dir;
gb.style.right = x.toString() + "px";
if(x0!=xf){setTimeout("moveGB("+x+", "+xf+")", 10);}
}
</script>
<div id="gb">
<div class="gbtab" onclick="showHideGB()"> </div>
<div class="gbcontent">
<-INSERT YOUR GUEST BOOK CODE, HERE->
<script type="text/javascript">
var gb = document.getElementById("gb");
gb.style.right = (30-gb.offsetWidth).toString() + "px";
</script></div></div>
4. Copy and Paste on the Gadget HTML/Javascript Column.
5. Save.
In the above code, the code search <- INSERT YOUR GUEST BOOK CODE, HERE -> and replace the code with the guest book you get from the site. You can also set the position. Change the value of its top attributes. If you want more up, so change the 30px or 20px, is up to you. Good Luck...
Related Post :
Google Chrome 4.0.201.1 Beta
Indexing On The Bing Search Engine
Opera 10.0 Beta 3 Build 1699
RAMRush VS Booster Gold 6.1.1.369
Monitoring Keyword Position
Internet Download Manager 5.18
Opera 9.64 - Final Release
Safari 4 - Full Version
Mozilla Firefox 3.5.2 - Full Version
Google Chrome 3.0.195.1 - Installer Offline
Mozilla Firefox 3.5.1
Design Mozilla Firefox 4
Dangerous Rift in Firefox 3.5
Firefox 3 Spectacular, 8 Million Downloads in 24 Hours
Google Chrome 3.0.195.1 Juli 2009
Safari 4, The Faster Browser
1. Log in to your Blogger account, select "Layout" then "Page Elements",
2. Click the "Add a Gadget" (it's up to you), then select "HTML/JavaScript".
3. Copy-paste the code below:
<style type="text/css">
#gb{
position:fixed;
top:50px;
z-index:+1000;
}
* html #gb{position:relative;}
.gbtab{
height:100px;
width:30px;
float:left;
cursor:pointer;
background:url('https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR2fPW1ggLYFhTsoHflTq7JksCE0aWSNRW0g3QQognokoIJTcefJ-S_V-9Km-hAssQFm7twTfvpB6iYtu4bgCgRgxhTIv3JVEbcRJnaJNmtp1QhzzZh3c_QAnlAjZMEzetvA8SfjM55GJH/') no-repeat;
}
.gbcontent{
float:left;
border:2px solid #A5BD51;
background:#F5F5F5;
padding:10px;
}
</style>
<script type="text/javascript">
function showHideGB(){
var gb = document.getElementById("gb");
var w = gb.offsetWidth;
gb.opened ? moveGB(0, 30-w) : moveGB(20-w, 0);
gb.opened = !gb.opened;
}
function moveGB(x0, xf){
var gb = document.getElementById("gb");
var dx = Math.abs(x0-xf) > 10 ? 5 : 1;
var dir = xf>x0 ? 1 : -1;
var x = x0 + dx * dir;
gb.style.right = x.toString() + "px";
if(x0!=xf){setTimeout("moveGB("+x+", "+xf+")", 10);}
}
</script>
<div id="gb">
<div class="gbtab" onclick="showHideGB()"> </div>
<div class="gbcontent">
<-INSERT YOUR GUEST BOOK CODE, HERE->
<script type="text/javascript">
var gb = document.getElementById("gb");
gb.style.right = (30-gb.offsetWidth).toString() + "px";
</script></div></div>
4. Copy and Paste on the Gadget HTML/Javascript Column.
5. Save.
In the above code, the code search <- INSERT YOUR GUEST BOOK CODE, HERE -> and replace the code with the guest book you get from the site. You can also set the position. Change the value of its top attributes. If you want more up, so change the 30px or 20px, is up to you. Good Luck...
Related Post :
Google Chrome 4.0.201.1 Beta
Indexing On The Bing Search Engine
Opera 10.0 Beta 3 Build 1699
RAMRush VS Booster Gold 6.1.1.369
Monitoring Keyword Position
Internet Download Manager 5.18
Opera 9.64 - Final Release
Safari 4 - Full Version
Mozilla Firefox 3.5.2 - Full Version
Google Chrome 3.0.195.1 - Installer Offline
Mozilla Firefox 3.5.1
Design Mozilla Firefox 4
Dangerous Rift in Firefox 3.5
Firefox 3 Spectacular, 8 Million Downloads in 24 Hours
Google Chrome 3.0.195.1 Juli 2009
Safari 4, The Faster Browser
PR: 
LD: 
I: 
Rank: 
CY: 
I: 
YCat: 
I: 
Top: 
I: 
C: 
18 Agu 2009
Indexing On The Bing Search Engine
You surely already know, Search Engine from Microsoft that are given with the name Bing. Bing is the result of collaboration between the 2 big companies Microsoft and Yahoo. Bing be a potential competitor Google. So, do not close the possibility Bing may become our main search engine later. But let that be the winner who is not too important, at this time we as bloggers are trying how we are positioned Blog on top of all search engines, the index alone is not enough. 
Submit URL to Bing
So that in the bing blog index is very simple, we only go to this address only http://www.bing.com/docs/submit.aspx, Please enter it directly addresses the verification code and blog.
Authentication Meta Tags and Submit URL in Bing
To further increase Bing aga spider can crawling and indexing your blog's Meta Tags. Please visit directly Bing Webmaster http://www.bing.com/webmaster, to be able to do some settings you must be registered in the first Bing.com
Web Address: blog entries name (example: http://kalteng004.blogspot.com)
Sitemap address: www.bing.com/webmaster/ping.aspx?siteMap=kalteng004.blogspot.com/atom.xml (I'm still not clear to the sitemap atom.xml also work well what does not)
Meta tags authentication -> input authentication code in the html page blog to each of us, this code is usually placed under the code <head>
If not wrong, the blog you have ever been before in terindex MSN Search also potentially terindex in Bing. so please check with the course directly enter the URL of the blog.
Related Post :
Opera 10.0 Beta 3 Build 1699
RAMRush VS Booster Gold 6.1.1.369
Monitoring Keyword Position
Internet Download Manager 5.18
Opera 9.64 - Final Release
Safari 4 - Full Version
Mozilla Firefox 3.5.2 - Full Version
Google Chrome 3.0.195.1 - Installer Offline
Mozilla Firefox 3.5.1
Design Mozilla Firefox 4
Dangerous Rift in Firefox 3.5
Firefox 3 Spectacular, 8 Million Downloads in 24 Hours
Google Chrome 3.0.195.1 Juli 2009
Safari 4, The Faster Browser
15 Agu 2009
Monitoring Keyword Position
MazeCore services may not be the best, but most do not keyword monitoring service specialist is free. To colleagues who want to monitor the position of keywords on three popular search engines at once such as google, yahoo bing and the application seems to be an interesting option. How to use this application is also not difficult, we need only register, and then enter the blog address and the keywords that you want to monitor.
Position Monitor
Monitor your website's positions on multiple search engines. Helps to measure effectiveness of your SEO campaign.
Rank Monitor
Monitor and notifies about Google, Alexa Rank changes. Monitor backlinks, indexed pages in major search engines.
Uptime Monitor
Minimize website downtime by knowing when it happens. Be alerted immediately by email and text message whenever your site has problems.
In addition to functioning as the monitoring of keywords, this service also have the alert message as a report (report) will be sent directly to your mail, we live the option to choose 3 of the report, can be daily, weekly and monthly. To check keyword position your blog or website, please follow the link below :
MazeCore.com
Free and quality, why do not to try ?
Related Post :
Internet Download Manager 5.18
Opera 9.64 - Final Release
Safari 4 - Full Version
Mozilla Firefox 3.5.2 - Full Version
Google Chrome 3.0.195.1 - Installer Offline
Mozilla Firefox 3.5.1
Design Mozilla Firefox 4
Dangerous Rift in Firefox 3.5
Firefox 3 Spectacular, 8 Million Downloads in 24 Hours
Google Chrome 3.0.195.1 Juli 2009
Safari 4, The Faster Browser
4 Agu 2009
Create Logo with SUPALOGO
Supalogo is one of the many logo maker that allows us to create an instant logo. These online services may be the easiest way for us who do not use the blade image processing applications. Moreover, if we only want to create a logo associated with the personal name, company name, or blogs, may be a service as this is the solution.
One thing that needs to be done to create the logo is a way to enter some text, and then decide on one of the different parameters such as font, size, color or transparency, and we will get a logo in just a few seconds.
If you like it, please try to create a logo in Supalogo
Related Post :
1. Resize Gif Images - FreeWare
23 Jul 2009
List Friends On Facebook
For the Facebook users who want to see his name is always top of the other users see when the Friend List, there are a few tips. With these tips and your name will always appear top of the Friend List. Tips may be useful for those who want a lot of friends on FB. Only by adding a character in the name of your name then you will always see the top. Of course this will increase the likelihood you will be more frequent in the add / added as a friend by other Facebook users.
* Once you open the Facebook site and log in, go to the settings
* Add a character in the name of your settings. Ex: - "or” like the example below :
* Save the settings
* Now open one of your Facebook friends. List Friend and see your friend on Facebook.
* Now your name will always be visible over most :
19 Jul 2009
A Good Design Elements
One resoundingly negative consequence of the amazíng advances in computing power over the last 25 or so years is the notion, still popular despite constant debunking, that all you need to be a designer today is to buy a computer (usually a Macintosh).
When over-caffeinated pundits were first promoting the term "desktop publishing" in the mid-1980s, many said the new technology would result in so many great new print publications (this was before the Internet boom) that it would put the First Amendment into overdrive. What really happened, of course, is that entirely unqualified, untrained and untalented people got hold of a Mac, a LaserWriter and some software and proceeded to crank out a few metric tons of 300dpi landfill.My, how judgmental, you may think. Oddly enough, for all the counterculture tendencies of some, artists in general are among the most judgmental and elitist folks around, and have no problem observing (and saying) that people are not "equal" when it comes to design talent.
A clever advertisement from that bygone "DTP" era promoted a graphic design firm with the tagline, "Using Picasso's paintbrush doesn't make you Picasso". Since this is a principle and not a value judgment, it is as true now, and will be as true in 2050, as it was then. Fact is, there are elements of a good design that must be attended to and contended with, no matter the medium print, broadcast, web, even mobile phone displays.
Classic Components
Think of the elements of design as the basic building blocks. These elements will be part of everything you design, from consumer products and furniture to magazine pages and billboards, whether you know that or not.(For now, we will restrict our discussion to the layouts that are common to print and web publishing.) It should go without saying, but very little does anymore, that understanding these basic elements will enable you to create more powerful pages for your packaging, ad, magazine or website.
At the most basic level, there are five elements in any design:
1. Lines and Linework
These terms do not refer to pen-and-ink or pencil sketches, but to borders, frames and rules. Horizontal or vertical, thick or thin, regular or irregular, they help define and delimit spaces around various elements on your pages. Good linework increases both the readability and "directionality" (see 5, below) of the design as a whole.
2. Shape
Any enclosed area, form or contour in your design is a shape. Shapes in most layouts are square or rectangular, but nothing says they must be, and circles are useful, too. You can also use images to create other, regular or irregular shapes.
3. Texture
Texture imparts a "surface" feeling, and is tactile in printed matter, so choosing the paper stock-matte, weave, coated - is a design decision, too. Textures on layouts meant for broadcast or the Internet are visual only, but still key.
4. Color
Color is probably the element that most designers are at least acutely aware of, if not schooled in. However, color is not required in many designs, and some art educators suggest creating designs without any color first. The artist, in this view, should then add only as much color as needed to enhance or complete the design. Another school of thought holds that color should be one of the first elements determined. Experience and experimentation will help every artist develop a good color sense and strategy.
5. Direction
Effectively designed layouts, in magazines or on your computer screen, usually have a sense of motion. A good design will lead the reader's eyes through the design deliberately, using color changes, shapes, linework and copy placement to direct viewers' attention to what the designer wants them to see.
Balance and Interest
Other considerations enter in to the process of making good design choices, such as the feelings of space, balance, action and even excitement. The important thing for young, inexperienced designers to remember is that "less is more". One can often identify the design work of a beginner by a lack of open (or "negative") space, an overdose of motion or color contrast, the proliferation of different typefaces and conflicting directionality. Rather than pull every tool and trick out of the bag, the designer needs to remember the ultimate aim of the layout, which for pages in print or on the web is quite simple: Draw the reader in so you can deliver your message.
It seems much simpler after, say, three or four years in a fast-paced, high quality, well-managed design studio. One of the simpler ways of judging a page design is to ask, Does it say "read me" when you look at it? Frankly, some print and web pages look like the backside of a rental agreement, while others seem designed to confuse the readers or test their reactions to optical illusions.
The bottom line of good design is, quite simply, to attract readers' attention, direct it in a particular way and, in concert with the copywriting, make a positive impression. It is, after all, "commercial art" at which most artists work. It becomes much easier for them to do as they learn to leave their egos out of it and simply do what is necessary, proper and effective. If they are unable to do so, perhaps they should go get one of Picasso's paintbrushes and be a different kind of artist entirely.
When over-caffeinated pundits were first promoting the term "desktop publishing" in the mid-1980s, many said the new technology would result in so many great new print publications (this was before the Internet boom) that it would put the First Amendment into overdrive. What really happened, of course, is that entirely unqualified, untrained and untalented people got hold of a Mac, a LaserWriter and some software and proceeded to crank out a few metric tons of 300dpi landfill.My, how judgmental, you may think. Oddly enough, for all the counterculture tendencies of some, artists in general are among the most judgmental and elitist folks around, and have no problem observing (and saying) that people are not "equal" when it comes to design talent.
A clever advertisement from that bygone "DTP" era promoted a graphic design firm with the tagline, "Using Picasso's paintbrush doesn't make you Picasso". Since this is a principle and not a value judgment, it is as true now, and will be as true in 2050, as it was then. Fact is, there are elements of a good design that must be attended to and contended with, no matter the medium print, broadcast, web, even mobile phone displays.
Classic Components
Think of the elements of design as the basic building blocks. These elements will be part of everything you design, from consumer products and furniture to magazine pages and billboards, whether you know that or not.(For now, we will restrict our discussion to the layouts that are common to print and web publishing.) It should go without saying, but very little does anymore, that understanding these basic elements will enable you to create more powerful pages for your packaging, ad, magazine or website.
At the most basic level, there are five elements in any design:
1. Lines and Linework
These terms do not refer to pen-and-ink or pencil sketches, but to borders, frames and rules. Horizontal or vertical, thick or thin, regular or irregular, they help define and delimit spaces around various elements on your pages. Good linework increases both the readability and "directionality" (see 5, below) of the design as a whole.
2. Shape
Any enclosed area, form or contour in your design is a shape. Shapes in most layouts are square or rectangular, but nothing says they must be, and circles are useful, too. You can also use images to create other, regular or irregular shapes.
3. Texture
Texture imparts a "surface" feeling, and is tactile in printed matter, so choosing the paper stock-matte, weave, coated - is a design decision, too. Textures on layouts meant for broadcast or the Internet are visual only, but still key.
4. Color
Color is probably the element that most designers are at least acutely aware of, if not schooled in. However, color is not required in many designs, and some art educators suggest creating designs without any color first. The artist, in this view, should then add only as much color as needed to enhance or complete the design. Another school of thought holds that color should be one of the first elements determined. Experience and experimentation will help every artist develop a good color sense and strategy.
5. Direction
Effectively designed layouts, in magazines or on your computer screen, usually have a sense of motion. A good design will lead the reader's eyes through the design deliberately, using color changes, shapes, linework and copy placement to direct viewers' attention to what the designer wants them to see.
Balance and Interest
Other considerations enter in to the process of making good design choices, such as the feelings of space, balance, action and even excitement. The important thing for young, inexperienced designers to remember is that "less is more". One can often identify the design work of a beginner by a lack of open (or "negative") space, an overdose of motion or color contrast, the proliferation of different typefaces and conflicting directionality. Rather than pull every tool and trick out of the bag, the designer needs to remember the ultimate aim of the layout, which for pages in print or on the web is quite simple: Draw the reader in so you can deliver your message.
It seems much simpler after, say, three or four years in a fast-paced, high quality, well-managed design studio. One of the simpler ways of judging a page design is to ask, Does it say "read me" when you look at it? Frankly, some print and web pages look like the backside of a rental agreement, while others seem designed to confuse the readers or test their reactions to optical illusions.
The bottom line of good design is, quite simply, to attract readers' attention, direct it in a particular way and, in concert with the copywriting, make a positive impression. It is, after all, "commercial art" at which most artists work. It becomes much easier for them to do as they learn to leave their egos out of it and simply do what is necessary, proper and effective. If they are unable to do so, perhaps they should go get one of Picasso's paintbrushes and be a different kind of artist entirely.
6 Jul 2009
A Problems Can Stop Your Success
Anyone interested in online marketing knows that web optimization is critical to a successful business. Web optimization comprises a number of different ideas, including search engine optimization, website analytics, and design factors, among many others.
However, optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is different for each business, and within each industry.
Those differences are one of the primary aspects that make 'do it yourself' optimization without an interactive marketing agency such a risky prospect. An interactive marketing agency keeps abreast of the ever-changing landscape in order to implement best practices to achieve good positioning and visibility for a website they are also able to conduct in-depth research to understand what your competition is doing as well. If you are learning from scratch and implementing as you go, you can be put at a disadvantage compared to competitors who hire professionals.
In this article, we'll walk through some of the most common misconceptions about optimization. We'll also look at what your company can do to see real optimization success.
Problem 1: Seeing Optimization as a Project With An "End Date"
Optimization, and online marketing in general, isn't a destination. Rather, it's a road, one that must be constantly traveled for optimal levels of success. There is no time when your optimization is "complete", in fact, even once your initial online marketing plan sees success, there will be other ways that you can improve your online presence. The process can always be improved.
Problem 2: Not Planning For Optimization In The Long Run
Because online marketing is a process, wise companies will plan for optimization in the long run. Don't think of it as a short term investment, and don't divert resources you are only comfortable diverting for a few weeks. Think about it more broadly, and give your optimization plan the time and support it needs to be successful. Like any company initiative, if the program is understaffed or underfunded, it won't be able to thrive as it ought to.
Problem 3: Not Monitoring Progress
In the old days, it was next to impossible to know if your agency's plan was doing the job. But now, tracking online marketing results are easy. Think of it like cooking: you have to test the food every so often to see how it's going. If you need to make a change, you learn about it early on, and if the food is great, you know more about how to make it the next time around.
Web optimization is exactly the same way. Keeping track of what policies bring success and which don't will help you in the short term and in the long term. You will have more to work with when you start additional campaigns, and you'll have real results that you can point to. So much depends on customer preference, and only when you start to get a feel for that preference will you see the best outcomes.
Problem 4: Working Alone
It is the rare person who can successfully design and implement an online marketing optimization strategy without the help of an interactive marketing agency. Optimization is a very particular process, with a number of techniques and strategies to learn. Articles like this one can help, but it takes years of experience to become a real optimization expert.
Does it really make sense for you to spend your time learning, rather than hiring the expertise of an interactive marketing agency? In almost every case, focusing on what you do best running your business is the best idea.
Putting it All Together
Now you know some of the most common pitfalls that make optimization programs fail. Do any of them sound familiar? If so, then you're now equipped with the knowledge to change the problem. You can start fresh, and get the optimization results you're looking for. You might not see them overnight, but with time the effect will be noticeable.
However, optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is different for each business, and within each industry.
Those differences are one of the primary aspects that make 'do it yourself' optimization without an interactive marketing agency such a risky prospect. An interactive marketing agency keeps abreast of the ever-changing landscape in order to implement best practices to achieve good positioning and visibility for a website they are also able to conduct in-depth research to understand what your competition is doing as well. If you are learning from scratch and implementing as you go, you can be put at a disadvantage compared to competitors who hire professionals.
In this article, we'll walk through some of the most common misconceptions about optimization. We'll also look at what your company can do to see real optimization success.
Problem 1: Seeing Optimization as a Project With An "End Date"
Optimization, and online marketing in general, isn't a destination. Rather, it's a road, one that must be constantly traveled for optimal levels of success. There is no time when your optimization is "complete", in fact, even once your initial online marketing plan sees success, there will be other ways that you can improve your online presence. The process can always be improved.
Problem 2: Not Planning For Optimization In The Long Run
Because online marketing is a process, wise companies will plan for optimization in the long run. Don't think of it as a short term investment, and don't divert resources you are only comfortable diverting for a few weeks. Think about it more broadly, and give your optimization plan the time and support it needs to be successful. Like any company initiative, if the program is understaffed or underfunded, it won't be able to thrive as it ought to.
Problem 3: Not Monitoring Progress
In the old days, it was next to impossible to know if your agency's plan was doing the job. But now, tracking online marketing results are easy. Think of it like cooking: you have to test the food every so often to see how it's going. If you need to make a change, you learn about it early on, and if the food is great, you know more about how to make it the next time around.
Web optimization is exactly the same way. Keeping track of what policies bring success and which don't will help you in the short term and in the long term. You will have more to work with when you start additional campaigns, and you'll have real results that you can point to. So much depends on customer preference, and only when you start to get a feel for that preference will you see the best outcomes.
Problem 4: Working Alone
It is the rare person who can successfully design and implement an online marketing optimization strategy without the help of an interactive marketing agency. Optimization is a very particular process, with a number of techniques and strategies to learn. Articles like this one can help, but it takes years of experience to become a real optimization expert.
Does it really make sense for you to spend your time learning, rather than hiring the expertise of an interactive marketing agency? In almost every case, focusing on what you do best running your business is the best idea.
Putting it All Together
Now you know some of the most common pitfalls that make optimization programs fail. Do any of them sound familiar? If so, then you're now equipped with the knowledge to change the problem. You can start fresh, and get the optimization results you're looking for. You might not see them overnight, but with time the effect will be noticeable.
30 Jun 2009
Secrets to Fill Your Business
Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures. Here are 8 secrets to filling the prospect funnel in your business in 60 days:a. Success Mind Set
Don't gloss over this strategy it may be the most important of all. If you truly want to succeed in your business and are passionate about what you do, nothing will hold you back. This often means that you have to step out in faith that you'll succeed, and most importantly, believe in yourself as a success. Sure, you may stumble, or even fall, but you must be willing to pick yourself back up and persevere -- even without a safety net hanging under you.
b. Target Market
The biggest mistake that business owners make is wanting to sell to everyone. If you've tried this, you have no doubt discovered that casting your net around everyone is a very difficult task. Narrowing that group to a more manageable number will actually serve you much better, believe it or not. If you can identify a smaller group of hungry prospects who are willing to pay for the solutions to the problems that keep them awake at night (or those who are willing to pay for more information about a hobby or interest that occupies much of their free time) AND who are reachable in groups (associations, membership sites, magazines, newsletters, discussion forums or lists, social networking groups, etc.), then you have made a key discovery that will catapult your business forward.
c. Client Attraction Device
You've heard it said time and time again that "the money is in the list." This still holds true today, as well. Without a list of interested prospects to whom you can market, you don't have a business. The quickest way to begin to develop a list is to give something away. Yes, you heard me correctly. If you have content you have already created, dig through that to see if you have something appropriate for your chosen target market.
If not, identify a problem of your target market, and create some content that answers one of those problems. Perhaps it's a checklist, a Top 10 list, an ebook or special report, an audio interview, a pod cast, a video do whatever is easiest for you. Just ensure that it is in a plug and play format, i.e. don't make your prospect download some weird software that's not commonplace to read and view this material.
Make sure that your Client Attraction Device has some valuable content in it. Nothing is more frustrating to me than to read a free giveway that only serves to remind me that I have a problem and offers no solution unless I pay for it. Don't be afraid to demonstrate your expertise by giving "how to" information away. Trust me, if you are truly good at what you do, there's no way that you can share everything you know on a topic in one short information product. Your Client Attraction Device starts your prospects on the like, know, and trust road that is imperative for them to travel before they will decide to buy something from you.
d. Email Marketing System
You must have some way to collect your prospect's information and a system by which you can stay in contact with them. The best way to do this is by purchasing email marketíng services. Do not use a free service for this, nor try to send emails out of your Outlook program. If you want to be a serous online business owner, invest in the most important asset in your business your email marketíng system.
e. Blogsite
A blogsite, which is a web site/blog hybrid, is the quickest way to build an online presence. The two most popular blogging platforms, the fee-based Typepad and open source software Wordpress, can be used to create a blogsite very quickly. If you want either of them customized with a particular look or feel, that may take a bit longer and require a greater investment. However, either will work well to get you started, and both will permit you to enter your email marketíng system's signup code onto a page so that you can immediately begin to collect contact information from prospects who have requested your Client Attraction Device.
f. Stay in Touch
Whether you do this by submitting regular blog posts or publishing an email newsletter (or both), you need to reach out and touch your prospects at least weekly (or several times a week if you are blogging). Give them some insights about what's happening with you personally as well as sharing some aspect of your expertise with them by creating a content-rich article or answering their questions. And, don't forget to sell provide some product or service in each email newsletter, or submit regular blog posts that remind your readers about what you are selling.
g. Social Networking
Never before have we had the opportuníty to connect with others online easily and inexpensively as we do now with social networking. Create profiles on the social networks) used by your target market, do research to add friends/followers in your target market, and use the status updates to be useful to your followers, i.e. by sharing resources, asking questions, and updating them about how you help clients/customers.
h. Drive Traffic to Your Site
There are a number of ways to accomplish this, but my favorite starts with writing an article. Once it's written, I publish it in my ezine, my blog, and to my web site and syndicate it on article directories all over the Web. Then I have the option of making a pod cast with the content; creating a screencast video or "talking head" video from it; writing and submitting a press release; creating a teleclass; create a Q&A radio show interview opportuníty; breaking up the points as separate Twitter posts, or Tweets, and tweeting them to my followers; or sharing it on my Squidoo lens or other information-sharing portals. The point here is to work once and profit, profit, profit. Repurpose one article as many ways as you can to drive traffic back to your blogsite and thus get more and more prospects to sign up on your list and ultimately convert them to customers.
The advent of the Internet makes it easier than ever to create and promote an online business with very little startup capital. And, if done correctly, the strategies will results in you filling your business in 60 days with eager and willing prospects ready to buy what you are offering.
29 Jun 2009
Pay Per Click (PPC) Successfully Tips
Whether you're looking to do Paid Search Advertising yourself or to hire someone to do that for you - you should know what makes a Pay Per Click campaign successful - or you will end up suffering. Paid search advertising may look deceptively easy to do. Countless times small business owners decide (and correctly so) that PPC is going to do wonders for their business and 'dive' right into it...
Unfortunately most of them don't really educate themselves enough on what to do and how to do it, and then they end up spending a helluva lot of money, with little to no results. Next they declare that Paid Search Marketing doesn't work and then they're out!
Alternatively, the small business owner hires an overpaid, over-promising PPC management firm, and lets them do whatever they like - not knowing what to be aware of in order to make sure he's getting the best possible results for the best price...
Well despite the doom and gloom scenarios above, I'm here to tell you that PPC works for most businesses!
It works very well, and can be one of the best, quickest, most cost effective and best tracked medium of advertising/promotion there ever was... Sure, there are other ways you can market your business, but if you know how to, and if you want almost immediate results that are fully tracked - then PPC can't be beaten.
OK, let's get to the top 10 essentials of Pay Per Click marketing:
1. Know your market place
It's as obvious as daylight, but people still go into PPC without doing their research. Bear in mind that you may know your market place offline, but when you consider the internet - it may be a whole different environment. So make sure you look into it - even if you have to pay for professional research, it will be worth your while.
If you're letting an agency manage your paid search, then make sure you ask them about your market - make sure they have done their homework thoroughly.
2. Know your target audience
Again an obvious one - and yet again people don't do this step properly. Don't just list out a bunch of demographics about your prospective customers. Get into character - engineer 'real-life' people profiles (avatars), describing everything about them.
Creating about 3 customer avatars for your business, will help you understand your customers, and thus you'll be able to anticipate how they behave. Knowing how they are likely to behave, will allow you to setup a VERY effective PPC campaign process, that will guarantee you success. Remember, your customer just wants to feel understood, then if your product/service is good - they will buy.
3. Know what you want your visitor to do
In other words decide - do you want a prospect visiting your site to:
- call you to make an appointment?
- email you with more info about themselves, before setting up a consultation?
- click on the "Buy Now" button on your landing page?
- sign up to your membership site?
- sign up to your free newsletter?
- download a free report?
The clearer you are about what you want visitors to do, the easier it will be to entice them to do just that. If you don't tell your prospects what it is they need to do to progress this visit to something that is of benefit to them, they will click away, most likely to never be seen again...
4. Know how they look for you & your product,i.e. understand searcher intent
This one's not so obvious. Only very good paid search marketers know that keywords have different intent behind them. In other words, if a searcher on Google types in "running shoes" they are highly likely to be doing some preliminary research on what types of running shoes there are.
If the same searcher typed in "running shoes reviews", then they are likely to be still researching - but they now know that they will buy - when they find the shoe that appeals to them. A prospect with 'buying' intent, however, will likely type in "buy asics gel kayano running shoes" or "asics gel kayano stockists". You get the idea...
5. Start small, grow big later
This simply means that it is better to find the most suitable keyword phrases for your business, and run with that small group first. This will allow you to test the 'waters' and it will help you keep control of your budget. Later on, when you know what works and what doesn't you can add other phrases to your heart's content.
6. Split test your ads
It is amazing how many people don't take advantage of this feature on Google AdWords. Split - testing will give you a constant way of improving on your ads. Your ad is the 'window' to your sales... so you cannot afford not to be constantly trying to make it better converting than before.
7. Use landing pages (LP)
Landing pages are powerful when using them correctly. They allow you complete control of what your visitor experiences. I always recommend that if you are only wanting one result from your prospect you should use LPs. But if your resources and knowledge are limited, then at least make sure you are leading the searcher to the most search-relevant page you have on your site.
8. Track everything
This says it all - even if you don't know how to, or with what - find someone that can help you. Outsource this job, or simply head over to Google and read all there is on their Analytics service. In some cases this is perfectly sufficient.
9. Listen to your stats
Once you have your tracking working, make sure you look at your stats to see the results. I recommend you look at them once a day in the beginning - depending on the size of your campaign, the amount of traffic your keywords are getting, and the amount of money you've budgeted to spend.
Once your campaign is working and making you profit, you can start looking at it less often, but at least once a week. Also make sure to optimize it regularly on the basis of your stats.
10. Learn consistently and constantly
Learn from your successes, your failures, your competitors' successes and their failures too... I have a document template that I use for all my campaigns called - Lessons Learned. It's only through experience that you will be able to progress and optimize any paid search campaign.
Well - hopefully you'll find the above list of PPC essentials very useful. Of course there are a lot of other important points to consider, like daily budget, competitive research, and return on investment requirements, but the above 10 will be able to start you off in a very strong way.
Bear in mind that whether you're managing your own PPC campaigns, or you're hiring a professional to do it - you can use the list above to make sure you're getting the best out of your campaigns.
Unfortunately most of them don't really educate themselves enough on what to do and how to do it, and then they end up spending a helluva lot of money, with little to no results. Next they declare that Paid Search Marketing doesn't work and then they're out!
Alternatively, the small business owner hires an overpaid, over-promising PPC management firm, and lets them do whatever they like - not knowing what to be aware of in order to make sure he's getting the best possible results for the best price...
Well despite the doom and gloom scenarios above, I'm here to tell you that PPC works for most businesses!
It works very well, and can be one of the best, quickest, most cost effective and best tracked medium of advertising/promotion there ever was... Sure, there are other ways you can market your business, but if you know how to, and if you want almost immediate results that are fully tracked - then PPC can't be beaten.
OK, let's get to the top 10 essentials of Pay Per Click marketing:
1. Know your market place
It's as obvious as daylight, but people still go into PPC without doing their research. Bear in mind that you may know your market place offline, but when you consider the internet - it may be a whole different environment. So make sure you look into it - even if you have to pay for professional research, it will be worth your while.
If you're letting an agency manage your paid search, then make sure you ask them about your market - make sure they have done their homework thoroughly.
2. Know your target audience
Again an obvious one - and yet again people don't do this step properly. Don't just list out a bunch of demographics about your prospective customers. Get into character - engineer 'real-life' people profiles (avatars), describing everything about them.
Creating about 3 customer avatars for your business, will help you understand your customers, and thus you'll be able to anticipate how they behave. Knowing how they are likely to behave, will allow you to setup a VERY effective PPC campaign process, that will guarantee you success. Remember, your customer just wants to feel understood, then if your product/service is good - they will buy.3. Know what you want your visitor to do
In other words decide - do you want a prospect visiting your site to:
- call you to make an appointment?
- email you with more info about themselves, before setting up a consultation?
- click on the "Buy Now" button on your landing page?
- sign up to your membership site?
- sign up to your free newsletter?
- download a free report?
The clearer you are about what you want visitors to do, the easier it will be to entice them to do just that. If you don't tell your prospects what it is they need to do to progress this visit to something that is of benefit to them, they will click away, most likely to never be seen again...
4. Know how they look for you & your product,i.e. understand searcher intent
This one's not so obvious. Only very good paid search marketers know that keywords have different intent behind them. In other words, if a searcher on Google types in "running shoes" they are highly likely to be doing some preliminary research on what types of running shoes there are.
If the same searcher typed in "running shoes reviews", then they are likely to be still researching - but they now know that they will buy - when they find the shoe that appeals to them. A prospect with 'buying' intent, however, will likely type in "buy asics gel kayano running shoes" or "asics gel kayano stockists". You get the idea...
5. Start small, grow big later
This simply means that it is better to find the most suitable keyword phrases for your business, and run with that small group first. This will allow you to test the 'waters' and it will help you keep control of your budget. Later on, when you know what works and what doesn't you can add other phrases to your heart's content.
6. Split test your ads
It is amazing how many people don't take advantage of this feature on Google AdWords. Split - testing will give you a constant way of improving on your ads. Your ad is the 'window' to your sales... so you cannot afford not to be constantly trying to make it better converting than before.
7. Use landing pages (LP)
Landing pages are powerful when using them correctly. They allow you complete control of what your visitor experiences. I always recommend that if you are only wanting one result from your prospect you should use LPs. But if your resources and knowledge are limited, then at least make sure you are leading the searcher to the most search-relevant page you have on your site.
8. Track everything
This says it all - even if you don't know how to, or with what - find someone that can help you. Outsource this job, or simply head over to Google and read all there is on their Analytics service. In some cases this is perfectly sufficient.
9. Listen to your stats
Once you have your tracking working, make sure you look at your stats to see the results. I recommend you look at them once a day in the beginning - depending on the size of your campaign, the amount of traffic your keywords are getting, and the amount of money you've budgeted to spend.
Once your campaign is working and making you profit, you can start looking at it less often, but at least once a week. Also make sure to optimize it regularly on the basis of your stats.
10. Learn consistently and constantly
Learn from your successes, your failures, your competitors' successes and their failures too... I have a document template that I use for all my campaigns called - Lessons Learned. It's only through experience that you will be able to progress and optimize any paid search campaign.
Well - hopefully you'll find the above list of PPC essentials very useful. Of course there are a lot of other important points to consider, like daily budget, competitive research, and return on investment requirements, but the above 10 will be able to start you off in a very strong way.
Bear in mind that whether you're managing your own PPC campaigns, or you're hiring a professional to do it - you can use the list above to make sure you're getting the best out of your campaigns.
Write Ads That Work
This is as close to a magic formula as you can get. There's a lot more to writing ads than following a formula, of course, but having this framework should get you well on the way to writing a competent, if not great, marketing piece. If you've been digging around at the library and gotten into the archives of the masters you've almost certainly discovered the formula of AIDA = Attention, Interest, Desire and Action. that's a good start, but this is how it's really done.
As you write your piece, try to get into the head of your client or prospect. What exactly are they looking for and how would they benefit from using your product or service? Furthermore, how would they benefit by buying from you rather than a competitor. So.. give it a shot.
Just one thing.. make sure you budget a whole bunch of time - even a short piece can take a non-writer as long as 10 to 20 hours to get right.
Here you go:
1. Headline (the "Attention" part)
This is, by far, the most important element - this has to be a big, bold promise of some kind. Give them a reason to read the next line.
2. Sub-Headline.
Just as the purpose of the headline is to get you to read this line, the purpose of this line is to get them to read the next line. Plus, backing up the promise is really important.
3. Benefits (sort of today's version of "Interest.")
Use the benefits of your product (as opposed to features) to put your prospect smack in the middle of the picture. How should your customers feel when they're using it? How would they feel if they missed out?
4. More Benefits.
Skepticism is high these days; it takes a lot to convince people.
5. Proof.
Testimonials work. Amazing facts are always good. Easy-to-understand statistics help, too. That sort of thing. Prove that your product does what you say it will do.
6. Risk Reversal.
How about a money-back guarantee? There can be no risk whatsoever.
7. Photo.
This isn't required, but it will definitely increase your response rate. Show someone enjoying the product. Illustrate the benefits. Even a photo of you, which personalizes the piece and makes it seem real, helps a lot.
8. Offer. (Just one, though)
You have to offer something. It's amazing how many ads are produced without an offer. "It's important to get your out name out there," is the reason heard most often. Sorry - without an offer, your ad is dead. Nothing happens.
9. Call to Action.
You must ask your prospect to do something. Really! If the rest of the ad is reasonably well-structured, people will act - they'll take advantage of your offer and do exactly what you ask them to do. This is where your ad can become your best salesperson.
10. Reducing the Resistance to Accepting Your Offer.
It's that guarantee again. And it's OK to mention it more than once - reducing your customer's risk to zero is really important.
11. Create a Sense of Urgency.
Use language like: "Just five days left..," "Only 12 lucky golfers will..," "Take advantage today and you'll also get.." You know what I'm talking about, right?
So there you have it. Try writing a couple different versions and split up your mailing or post two different web pages to see which one draws responses. That's how it's done.
27 Jun 2009
Images Optimized for the Web Development
Creating graphics and posting images for your site is one fun thing to do in web development. Nothing makes your site stand out better than some great images.
Graphics and images can be used for entertainment, professionalism or a visual queue. A graphic designed properly can change your visitor's outlook and/or decision for your site. It is important to you have images ready and optimized for your website.
One thing to remember when creating graphics and images for your site is to optimize. What do you mean by optimization?
Optimization is a way to compress data to make your file size smaller. One way optimization works is that it will read through all the color of the image and use other color combinations to make similar colors. This will then discard some colors that will not be needed for the particular image. But there is a downside with optimization. You will lose quality in your graphic and/or images.
Quality vs Size
When optimizing your images watch the quality compared to size. You want the smallest size possible for your site, making your site load faster. This will make it easier for your visitors and search engine bots.
If you image or graphic becomes too distorted, raise your file size. You don't want a pixelated image on your site. You want your images to look good and professional. You just need to find a balance between having a clean professional picture and having a decent small file size.
Adobe Photoshop has put this into consideration in some of their new application versions. You can now do a File > Save for the Web Options and Adobe Photoshop has a pre-built optimizing process that is very good. You can choose what file type to save in and how much to compression and optimization. Adobe Photoshop is an expensive commercial program, another option is using Dynamic Drive's Image Optimization.
Types of Image Files
Last thing to touch on is JPEG, GIF and PNG. There are so many file types, but these are highly recommended for web development.
JPEG
JPEG is a compressed file that has very good quality standards. Because of its compression, colors and data are squeezed out of it to create smaller file sizes. This can cause some blur with images with sharp edges, which is great for photos. If you look at a photo there are no straight lines or edges. Everything is blended together, which why JPEG is great for photos. You can get great optimization out of a JPEG file.
GIF
GIF is used more for vector based graphics. A vector based graphic is when a graphic is made of lines and shapes. Vector graphic have sharp corners, edges or text. When dealing with graphics like described, it is better to use a GIF rather than a JPEG. A JPEG could case distortion on your sharp lines. GIF can also be use for animation. Frame by frame animation saved as a .gif will animate on your page. Transparency is another feature that GIF can support. You can save your images with a transparent background.
PNG is one of the newest web graphic technologies. PNG is great for quality and file size. You have the best of both worlds in a PNG. PNG can also support transparent backgrounds. The only downside to a PNG file is that some old web browsers don't support PNG. This problem is becoming less and less a concern. But keep that in mind.
Quickest Time for Web
Optimizing images and graphics is almost a must in web development. Having big file sizes could cause some of your visitors to leave your site. If your site is too slow to load, you need to optimize immediately. Rumour is that you have 3 seconds to pull a surfer in. If you site doesn't load in that amount of time, then you might lose them. Time your page in your browser and see how long it takes. If you are under a couple of seconds, you're doing a great job.
26 Jun 2009
Web Design Components
Professional website developers know the importance of web design and the role it plays in making a website successful. Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint. There are five crucial components of web design that you must focus on in order to make a site valuable to its visitors and successful for you.SEO
Getting free traffic to your site. Before you ever lay down a byte of HTML code for a site you have to know and understand at least the basics of SEO and how it fits into the design. SEO is the art of designing a site in a fashion that gives the site an advantage for obtaining free and abundant traffic.
The number one aspect of SEO is selecting keywords relevant to your site. The keywords you select should be based on high usage, low competition and relevancy to your topic. Once you select keywords you can then begin the development of your site. Keep in mind keywords are a critical aspect of the design. The keywords you choose will be applied within the design in strategic fashion to benefit the flow of traffic to your site. To understand more on how to implement SEO you should read and learn more about this important subject. If you don't, your website success will be difficult to achieve.
Usability
Ease of navigating around the site and finding desired information quickly.Your website must be easy to navigate and designed in a way that makes it easy to find information. Visitors will not stay long if it takes more than one or two clicks to get the information they want or if it takes brain power to figure out how to get the information they want. One of the goals of your site design is to keep usability easy, and simple. To do this, apply the following three fundamentals of usability.
Provide a site search tool
A visitor in a hurry can quickly find the info they desire then move on to the action they desire.
Provide simple, intuitive and consistent site navigation
This provides visitors the tool they need to leisurely explore their way through your site.
Provide logical and simple to follow content
The message of a site should start off in a simple and basic fashion with well defined links pointing the way to more detailed information or explanation as needed.
In the cases above the goal is to make it easy for your visitor to find the information they want without frustration or difficulty. Doing this well will have a positive effect on increasing the return of your visitors.
Aesthetics
Visual appeal. A website has to look clean, uncomplicated and strike a balance in layout that is pleasant to the visitor. Pleasing aesthetics come about when the colors of a site complement each other, the graphics blend and lend continuation of the theme and the layout brings unity and openness to the page. Often overlooked by novice designers is the color palette of the site. While you can select color in a willy-nilly fashion and still provide a visually appealing site, a better idea for color selection should be based on an understanding of the color wheel and proven color strategies.
Many web designers often view a web page as an opportunity to blast a visitor with lots of information in hopes this will convince the visitor to take action. Usually this results in a quick exit due to the overwhelming visual effect and complicated look. A better approach is to provide less content and open space (referred to as white space) to allow visitors eyes to scan and explore with ease.
Content
Valid, up to date, relevant information.An important feature of any website is the quality of the text content. Visitors come to a site expecting to find answers to their questions, solutions to their problems or for entertainment value. The content offered at your site must be well-written, without grammatical or spelling errors. It also has to be relevant to the theme of your site, with valid, up to date information for your visitors. Content is King!
Graphics
Eye candy that relays relevant visual information to the visitor. You can have a functional and usable website without graphic elements. However, if there are similar sites to yours that employ graphics, guess which site will get the most traffic. The necessary companions to any well-designed site are the images and illustrations that grace its pages. The images can't be any willy-nilly graphic that you might think is cool. Graphic imagery has to support your branding, and communicate the message you are trying to convey. Before you incorporate graphic elements into your site, take some time to look around the web. Notice what looks good and how elements are laid out. These same layouts techniques can be used as models for your site.
The Internet is a highly competitive business arena. To be successful with a commercial website, you have to keep these five crucial web design elements in mind. Contrary to what many will tell you, it is rarely possible to have commercial success without the benefit of a professional website. This is not to say that you must hire a professional, however you must implement professional design elements to improve your chances for success.
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